Are you looking to build customer engagement by starting your own business blog? “Content marketing” is the hot buzzword of the year, and launching a blog is one of the best ways to distribute your content (and connect with customers) online. Having a blog serves several other purposes as well. It lets customers know your site is current and is a great way to humanize your brand, making it easier to connect with customers.
While starting a blog might seem overwhelming, take it one step at a time, beginning with choosing the right blogging software. Small Biz Technology discusses the options, from the ubiquitous WordPress to the simplicity of Tumblr to the more complex Blogger.
There are other “rules” to keep in mind when starting a business blog.
- Post at least three times a week. This keeps the search engines happy.
- Your blogs should be about 250 to 500 words long. Make sure you proof and edit your words. Typos and badly written text will reflect badly on your business.
- Do your homework and use keywords and other SEO strategies. Think about what words or phrases customers use to search for a business like yours.