Treat Yourself and Your Customers

Taking time out (or even time off) from running your business gives you a fresh perspective, and allows you to take better care of your customers.
Contributing Writer, SmallBizTrends.com
March 14, 2013

I hate the term “work-life balance.” It is partly because it seems to have entered the business lexicon at the same time women increased their presence in the world of business (creating a different standard for them?), and partly because balance implies 50/50 and I don’t think that’s an achievable goal.

Last year I shared my perspective on Anne-Marie Slaughter's opinion that most women can’t have it all. Given the firestorm unleashed recently by Yahoo's Marissa Mayer and Facebook’s Sheryl Sandberg (more on that next week), there’s obviously more to be said.

But the truth is only you can decide what mixture of work and play is best for your business and your life. Remember, however, that not giving yourself time to enjoy your life—to have fun and relax—is going to ultimately affect your business. Making time for you enables you to return to work with a refreshed mind and new ideas. All work and no play is likely to make you tired and cranky, which is going to change how you deal with your customers.

If you’re a workaholic, as so many entrepreneurs are, start small. Depending on the type of business you own, think of ways to combine fun and business, and personally engage with your customers. Treat your clients to a ballgame, a round of golf or a spa treatment. Taking care of yourself enables you, both physically and mentally, to take better care of your business and your customers.

[New York Times]

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Photo: iStockphoto 

Contributing Writer, SmallBizTrends.com