United States Postal Service To End Saturday Delivery
It's official—the United States Postal service will eliminate Saturday delivery.
Small-business owners that rely on first class mail to reach existing and new customers will have to revise their strategy to take this decision into account. Consumers receiving mail from your business on Monday afternoon instead of Saturday morning may be less likely to see it and act on it. It's best to start running tests now to see if mid-week delivery changes how your audience responds so you can find a viable solution before the August cutoff.
Read the full article at Politico.
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