Creativity is the most valuable, but also the most difficult skill set to find in an employee. You have to be born with it—or do you? The world's best public speakers are comedians. And five of America’s top comics say no, you can develop creativity. From John Cleese to Jerry Seinfeld and Woody Allen, some of the most creative geniuses in Hollywood say it’s possible to foster creativity in your employees. Even if you or your staff weren’t born cracking one-liners, anyone can learn to be creative, innovative and able to spot solutions if they apply the simple tips these five funny men offer. As Cleese says, “Creativity is not a talent, it’s a way of operating.”
Welcome to the Creativity Economy. As the industrialization society of the past fades away—so goes the mentality of “cookie-cutter” and “just crank it out” products and services. In this new economic renaissance, creativity, innovation and uniqueness will all pay off. You’re just not going to be able to make the same thing the same way forever. In this economy you need to make new things better, and better things constantly and consistently. You need to get creative. And if there is one thing these genius comics can teach us, it’s that those few magic moments of life only happen with tons of relentless effort.
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