What Not Having A Mobile-Friendly Website Costs You

Mobile-friendly websites do more than attract on-the-go customers. They're crucial in getting top-tier potential employees, a new study finds.
October 21, 2013

Do you have a web site that's easy to navigate via mobile devices? If not, you may be missing out on the best job candidates.

A new survey by CareerBuilder looks at how employers can better attract top-quality hires. Respondents included 5,518 job seekers and 2,775 hiring managers in the U.S. and Canada.

The survey found that job searches are increasingly handled via mobile devices, with the average job seeker spending three hours per week on mobile devices, whether smartphones or tablets, looking for a job. Sixty-five percent of job hunters will abandon a website if it's not mobile-friendly, and 40 percent will have a lesser opinion of employers that don't make mobile navigation easy.

The survey results suggest that companies with sites that don't support mobile may be missing out on many qualified job candidates in today's increasingly competitive job market. A survey earlier this year by job-search site Indeed found that about one-third of its 3 billion monthly searches are conducted via mobile device.

"The fact that job candidates can't apply from their mobile devices creates a serious recruiting disadvantage," Indeed said on its blog. "If you're an employer, you need to make sure your jobs can be found in mobile search and most importantly, give people the ability to apply directly from mobile devices."

Another key reason businesses need to optimize their sites for mobile: Google recently said it would penalize sites not configured for smartphone users with lower page rankings. "Smartphone users are a significant and fast growing segment of Internet users, and at Google we want them to experience the full richness of the web," the company said in a blog post about the change. Google also published a helpful guide on building mobile-optimized web sites.

A study earlier this year found that 94 percent of Fortune 100 companies would be penalized under the new Google search-ranking rules.

So, how can you make sure your site and your job listings are mobile-friendly? A good first step is to test it yourself via a variety of mobile devices, including iPhone and Android smartphones and tablets. Tools such as Google's PageSpeed Insights can help you determine how fast your web site loads on various devices.

Once you determine you need to make changes, here are tips for making your site mobile friendlier. Some services including bMobilized help small businesses mobilize their website at a low cost.

Read more articles on mobile.

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