What "Update Overload" Will Cost Your Brand

Many consumers cut off contact with brands on social media because they're overwhelmed by too many brand updates that start to seem, well, spammy.
December 17, 2012

When consumers sever their social-media ties to a brand, it's often because of "update overload," in which brands post social updates too often and start to seem spammy, a SocialVibe report suggests. A full third of all social disconnections came about because brands posted too many updates, the report found.

"Update overload is subjective; it can be difficult for brands to gauge how often is too often, and each social fan may have a different idea of what an appropriate amount of contact is," eMarketer warns.

Learn more at eMarketer.

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