You can evaluate your marketing initiatives by ranking them based on their effectiveness and ease of execution, writes Vince Koehler. Stay away from strategies that are both hard to execute and generate a meager return, he advises. "A good implementation plan should include a solid mix of immediate and longer-term tactics."
Koehler also suggests involving decision leaders in comparing the costs of new ideas with planned ideas to figure out whether the new ideas are worth implementing.
Learn more at Sales Benchmark Index's Sales Force Effectiveness Blog