Why Woman Entrepreneurs are Better at Startups

A new report finds startups with female executives are more likely to succeed than men. Is that because they can better balance work and personal lives?
Getting Small Businesses Unstuck, Shafran Moltz Group
February 20, 2013 In this 24/7 world, almost all startup entrepreneurs must master the balance of business and family life. Women are typically better at it than men, and it shows. According to a new Dow Jones report, startups with female executives are more likely to succeed than men.

Sonya Brown, a general partner at Norwest Venture Partners, notes women "tend to build and maintain more relationships than men and are more likely to integrate their personal relationships with professional relationships." She believes that women emphasize a "healthy work and personal life integration."

This can be achieved by:

1. Mixing business and personal travel. Instead of struggling to keep them separate, always mix work trips with non-work activities. In fact, it's almost useless anymore to separate them. Too much time is spent struggling to keep them apart rather than mix business with personal activities. If you can mix them successfully, you'll feel like a "whole" person.
2. Minimizing the commute. This makes small-business owners more available to their family on short notice. This doesn't necessarily mean working at home, but it does mean getting rid of the long commute so you can be involved in family activities during the day if desired. 
3. Having the right life partner. Understanding how to share family responsibilities is critical for every owner. It's nearly impossible for a startup entrepreneur to do everything a young family needs. The most successful couples share roles rather than sticking to the traditional ones.

Integrating a personal with professional relationship is critical for success today, and in this area, men have a lot to learn from women.

What do you think of these survey results?

[Venture Beat]

Photo: Thinkstock
Getting Small Businesses Unstuck, Shafran Moltz Group