Why Positive Affirmations Can Be a Business Liability

Success does not come from staying positive and thinking good thoughts. Here's the correct way to use affirmations.
February 11, 2012

What's wrong with the touchy-feely advice that's so popular these days? People don't succeed with their business simply by staying positive and thinking good thoughts.

Chanting affirmations does not take the place of hard work. There's no substitute for examining the problems plaguing your business. Most of the time, people who use positive affirmations are using them incorrectly.

Positive affirmations, in themselves, are not wonder drugs for business success.

How to use positive affirmations correctly

1. Don't think one thing will make the difference.

Positive affirmations are the chocolate chips in a chocolate chip cookie. They are not the cookie.

If someone asked you the secret to your great-tasting chocolate chip cookies, you might say Ghirardelli semi-sweet chocolate chips. But those those chips are not all that's needed to make your cookies.

People using affirmations are often looking for the one thing that will make the difference to their business success. Just like a great cookie is a combination of ingredients thoughtfully applied, business success involves more than one element.

Use positive affirmations to augment what you're already doing. Try this: I have work that I love that is bringing me excellent financial income. I am in constant, steady demand.

2. Believe your affirmation is achievable.

“Whatever the mind of man can conceive and believe, it can achieve," said businessman and author W. Clement Stone.

Said another way, the mind does not "buy into" what it either doesn't believe or doesn't see as possible.

One of the most common mistakes of using positive affirmations is that people project them too far ahead of their current business situation.

Repeating, I own a million-dollar business isn't likely to create that business for you when you're barely making a profit. The difference between what the mind currently sees and believes and the intended affirmation is just too great for that achievement to occur.

Instead, focus your intentions no further than your mind registers as attainable. Next, align your actions with the fulfillment of your vision and add positive affirmations to support that direction. Then, your mind registers that as attainable and invests in achieving it.

3. Watch out for hidden hope.

"Hope" is a nice way of saying that you’re not sure something will happen, but you sure wish it would.

Affirmations that hold the energy of hope are really negative affirmations in disguise because the mind does not believe they are possible.

Hope is not the same as knowing that your intentions will happen, without a doubt. Fervently repeating affirmations full of hidden hope will not help bring what you intend any closer, any sooner.

There isn’t much margin for hope when you're planning a business formula for success. Starting a business takes a lot of thoughtful consideration and meticulous attention to detail. It involves concrete, left-brain thinking. It also requires that you envision the kind of success you want for your business. That’s where positive affirmations can come in.

Done correctly, positive affirmations can be a valuable ingredient for your business success. By following the guidelines, you’ll be able to use affirmations as a business asset, not a liability.