Why You Should Use YouTube for Marketing

An OPEN Forum Crash Course on YouTube engagement.
October 17, 2011

YouTube can be a digital form of overeating. If you judge the trends in how we consume information, online video would have to be one of the top areas of consumption. So, consider YouTube marketing.

People still read, of course, but the watching habits of Americans and of many other countries is compelling from a marketing perspective. People watch video, and if you’re not using this medium to share at least part of your message, you're not effectively reaching most prospects, including B2B.

When you're designing a YouTube marketing plan, these statistics from YouTube are valuable indicators. 

  • Over 3 billion videos are viewed a day.
  • More than 50 percent of videos on YouTube have been rated or include comments from the community.
  • Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in—whether it's a friend, or the NBA—and keep up on their activity on the site.
  • 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week.
  • An auto-shared tweet results in six new YouTube sessions on average, and we see more than 500 tweets per minute containing a YouTube link.
  • Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.).

If your company and brand are looking for engagement, YouTube presents one of the most underutilized marketing tools available. But let’s hear about the success of this channel from just one well-known expert, Chris Pirillo, founder of Lockergnome:

YouTube got to be number one by making it easy to upload, but more importantly, they made it unbelievably easy to ‘embed’ a video on my own blog or another site. Just a few clicks and you have video nestled into your post where people can watch, from your site or blog, the content you want to share with them.

Below is our “reading list” but it is not completely linear and you can jump in wherever a topic appeals to you.

Marketing through video

How to make videos

Can You Go Viral?

Promoting your videos

Specific help for small business owners

More examples of video marketing