Harlem Shake: How the Viral Sensation Can Boost Office Culture

Watch the Harlem Shake closely, and you'll see an important culture building exercise in process.
Getting Small Businesses Unstuck, Shafran Moltz Group
February 22, 2013

When I first watched Korean pop star Psy do "Gangnam Style" on YouTube, I thought it was a bit silly. But that video set a record of over a billion views. Now the "Harlem Shake" is becoming this year's smash video sensation, and it could soon be infiltrating your office.

If you haven't watched any of  the 40,000 copies of the video, the workplace versions all begin with one person wearing some form of hat or helmet. That person dances alone to the electronic music of Baauer. The beat drops and the rest of the people in the office start to dance crazy. Watch any of these videos closely, and you'll see an important culture building exercise in process.

Leigh Buchanan at Inc. thinks the Harlem Shake performances in the workplace is significant. She says that "viewed in the context of organizational behavior, they represent a turn toward organic, employee-driven cultures where fun is spontaneous rather than scripted, and teams work together because they want to—not because they have to."

A Harlem Shake at your company will help your team connect with each other and feel like they belong. Team building is always better when the small-business owner hasn't initiated it. This is one of those times. It doesn't mean, though, that you can't be the one in the crazy headgear!

Has your company done the Harlem Shake? Show us your video.


[Inc.]

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Photo: youtube.com 

Getting Small Businesses Unstuck, Shafran Moltz Group