The greatest innovations are often born out of challenges and obstacles. With many women now taking charge of their careers, they are increasing the ranks of entrepreneurs. In some cases, they are creating products that help other women cope with common challenges. Here’s a look at a few forward-thinking women who have created successful businesses with women-centric products.
After dealing with two pregnancies riddled with debilitating nausea, Roma Taormina created a medication-free way to bring relief to pregnant women. She developed the Psi Band, a stylish, waterproof and adjustable acupressure wrist band that is FDA-approved for the relief of nausea due to morning sickness, as well as being effective for motion sickness and nausea from anesthesia or chemotherapy. The Psi Band is now sold in more than 6,000 high-end drug, sporting goods and natural food stores and has been featured on Good Morning America and The Rachael Ray Show.
Sarah Baldwin wasn't fighting morning sickness, but found her nights were less than restful until she came across a product that transformed her restless nights into peaceful slumber. It wasn’t long before she took Goodnighties, a line of sleepwear made with fabric that neutralizes the stress produced by the body, to new heights and international success. Goodnighties is growing and sales are up nearly 70 percent from last year with customers spanning the globe.
Mornings for Holly Xerri got exponentially better when her wardrobe invention become a staple for many women after it was nationally recognized on The Today Show. Xerri loved the great coverage offered by a pair of yoga pants with a wide flip-down piece of fabric at the waist band and was tired of showing unwanted bare skin when wearing low-rise jeans or too short tops. Xerri’s solution came in the form of the wardrobe extender, the CamiBand, which was born to give outfits a little help and provide women with the coverage they desire.
Although all three have different stories, these women share one thing in common: Each developed a creative solution to an everyday problem. And each has learned valuable lessons along the way. Here are a few pieces of their good advice.
Hard work pays off. "The trick is really not a secret. It is hard, hard work!” Baldwin says. “There is more that goes into creating, producing and getting a product out there then what you see on the surface.” Xerri adds that there will be times when it feels as if you are on the clock 24/7.
Be persistent. Xerri says thick skin and perseverance are essential. Taormina agrees, “Probably the characteristic that I have that is most essential to success is determination and not taking no for an answer. No may mean no right now, but it doesn’t mean no forever.”
Find balance. To help balance the stress, Taormina suggests women join support groups for female entrepreneurs like Savor the Success or Make Mine a Million $ Business. “The women in these groups are dynamic, experienced, and creative and believe in the motto ‘Give, give, get,’" she says.
Entrepreneurship is an adventure, and success often doesn’t happen overnight. Finding your personal balance and believing in yourself as you continue pressing forward towards your goals are a couple of the lessons to be learned from women who have found success solving common problems for other women.
Which of these stories do you find most inspiring? What are your ideas to solve everyday problems?
Angela Stringfellow is a PR and MarComm Consultant and social media strategist offering full-circle marketing solutions to businesses. Angela blogs via Contently.com.
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