Mentor Insights—On Your Schedule
Watch some of the best insights from mentors at the Boomtown accelerator program.
Don’t have time to drop everything to participate in an accelerator program like Boomtown? We took some of the best insights from their mentors and brought them to you.
Liked the Mentor Videos?
Our latest series on OPEN Forum brings you even more lessons your small business can learn from an accelerator.
What Transforms an Idea Into a Great Idea?
You may have lots of ideas about how to grow your company, but only some of those ideas will make it out of a brainstorming meeting. Alex Bogusky, founding partner of the Boomtown accelerator, explains how to know which big ideas can make a big difference.
Will Your Customers Buy What You’re Selling?
It’s not always product features that make your customers buy—it’s often an emotional connection they have to what you’re selling. Erin Beierwaltes, founder of the consulting firm Designed Culture, shares how to motivate your customers to buy what your business has to offer.
An Investor Wants to Give You Money. Now What?
Before you sign on an investor’s dotted line, you need to do your due diligence. Bret Fund, assistant professor of management and entrepreneurship at the University of Colorado at Boulder, explains how to not give away too much of your company to an investor.
The Key Financial Signs of a Healthy Business
Keeping a close watch on cash flow can determine how your business evolves, whether you’re large and growing or starting out small. Listen as Matt Fargo, a partner at accounting firm Kurtz Fargo, shares how to think about money, and what financial indicators you won’t want to let out of your sight.
Balancing Profit And Long-Term Growth
A balanced business means planning for both short-term profits and long-term growth. Peter Adams, executive director of the Rockies Venture Club, explains how to build your business of the future while still focusing on day-to-day strides.
Tips for More Effective Online Marketing
Just like a neat storefront, customers appreciate the effort of a clean, easy-to-navigate website or social media profile. Jonathan Sackheim, founder of Grounds for Promotion, shares his tips for using digital platforms to communicate with your customers.