A DIY Guide to Content Marketing
Veteran writer and content creator Chris Dannen shares his ideas on telling your small business’ story.
In this five-part video course, a veteran writer and content creator shares his ideas on telling your small business’ story, and offers actionable tips for creating the right kind of content to help boost your online reach.
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Tell Your Business Story through Content Marketing
Chris Dannen, technology journalist
One of the keys to growing your online audience naturally relies on telling the right story, one that resonates with readers about your creativity, your company, and your product.
How to Serve Your Customers With Content
Your business provides a service – your content should too. Matching the right kind of content to each platform, from Web pages to social media, can engage customers on a whole new level.
Revealing Just Enough About Your Business
Revealing your struggles, your growth stories and your behind-the-scenes deliberations engages Web users – as long as you don’t give away too much. Mastering that fine line online can help put you ahead of the competition.
Staying Organized with a Curation Workflow
Staying on top of the news and content you want to share and write about doesn’t have to be hard – it just needs to be organized. These tips can help you stay on top of the information your audience wants to know about.
Pulling It All Together: Writing Content That Engages
Photos and media, stories and outcomes, updates and connections form the building blocks of a great post. Learn how to use the best of your business and online tools to create posts people want to read.