Learn how to attract customers and keep them coming back - from someone who has spent more than two decades helping companies do just that.
How five key attributes - Depth, Intelligence, Completeness, Empowerment and Elegance - are embodied in great products and services.
How a mantra is different from a mission, and why you should have one for your business.
When to invite in customers and how to create a "virtuous cycle" that brings in even more.