Rethink Your Emails to Customers
Explore the ins and outs of creating great emails.
This seven-part video course explores the ins and outs of creating emails, from picking a great subject line and deciding on the right layout to crafting content for your customers.
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Making Sure Your Emails Matter
Colin Nederkoorn, co-founder of email marketing platform Customer.io
Afraid to press send? If you're worried your customers don't want to read your emails, you're not alone. Course instructor Colin Nederkoorn, co-founder of email marketing platform Customer.io, explains why.
Your Emails, Your Values
The emails you send need to be consistent with everything else you do with your business, especially when it comes to your brand. Customer.io co-founder Colin Nederkoorn explains how to make your emails look like they come from people, not machines.
What Makes a Great Subject Line?
There are two different types of subject lines: subject lines that explain, and subject lines that intrigue—and each comes with its own pros and cons. Co-founder of Customer.io, Colin Nederkoorn, talks about how to choose what works best for your business.
What Does an Effective Email Look Like?
Are stylish custom email layouts more effective than plain text? Customer.io co-founder Colin Nederkoorn explains the difference between basic and beautiful emails, and when to use each.
Making the Choice for Your Customers
Is one choice better than many? If you’re confused about whether your email layout should include only one piece of content or a selection of several, Customer.io co-founder Colin Nederkoorn explains which option is the best choice for which customer.
Your Emails Aren't About You
The words you use in your emails can drastically change the overall tone. When you’re sending an email to your customers, says Customer.io co-founder Colin Nederkoorn, make sure it’s about them, not you.
A Framework for Writing a Great Email
How do you write an email that your customers read—and act on? According to Customer.io co-founder Colin Nederkoorn, it’s all about four things: attention, interest, desire and action.