Noah Lehmann-Haupt started Gotham Dream Cars five years ago with one car and a dream to provide a place to rent super-exotic luxury cars for people who want a taste of the high life. In this episode of Small Business RulesSM
, host Lindsay Campbell gets behind the wheel of a dream car, and finds out how focusing on your business' essential costs, even in a high overhead business, can make all the difference in growing in a challenging environment.
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