advertising

QR codes may be in danger of becoming a punchline, but these companies are having the last laugh.

Thou shalt not over-promise or under-promise in your advertising.

Learn from Facebook's mistake--act fast, you have a lot to lose and little to gain by being stubborn.

When choosing an influencer to represent your company, look for a niche specialist, not a high social following.

If content is king, distribution is queen. Without a strategy, the blood, sweat and tears you put into producing great content will go to waste.

This new app could start the transition to an entirely different kind of mobile advertising.

Did you think the "Knitting Wars" ad was for a real show? You're not the only one.

Is Facebook making the right move by refusing to remove pro-violence images from its pages?

Buying and maintaining a car isn't something that Gen-Y wants to do. So how will automakers sell their product?

Authors make the same mistakes businesses make, often believing the book alone will generate sales. It won't.

Creating a video that's likely to go viral means focusing on emotional responses to a situation, not dry facts.

Social media is the most effective marketing tool ... if you maintain it.