customer relationship marketing

Sales may be critical, but trust is more important to your business's bottom line. Here's how you can build more of it with your customers.

With the latest technology, small businesses can track hidden customer data to boost marketing efforts ... and make more money.

The new Facebook phone is targeted at consumers who always want to be connected, but can it be an effective solution for small business?

Shopping has changed. Today, it's less about what's being sold and more about consumers' feelings and needs.

Using a good CRM system can help your sales team better engage with your customers. But chances are your staff isn't taking advantage of your CRM system.

Ten under-the-radar loyalty marketing trends that help small-business owners attract consumers and cement customer loyalty.