marketing

Got a small business problem that needs fixing? Our experts are here to help.

Your skills aren't holding you back from making big sales. Your low emotional IQ is. Here are the six mistakes you're making, and how you can fix them.

After 13 years of 100-hour workweeks, Rob Honeycutt invested in good salespeople--and his company took off.

Bestselling author Michael Port talks reveals how it's possible, even in this era of vanishing customers, to build a business that's booked solid.

It takes a unique set of skills to lead your team in content marketing. Here are the three must-have character traits of a strong leader.

Shotgun Betty is getting a makeover, one that includes bolder graphics, and a new bar tap handle shaped like a cowboy's boot spur. It's beer branding at its best.

China's Black PR trade, with one company reportedly making an illegal $7.9 million dollars in 2011, is a growing, but dark part of the PR industry.

One disgruntled employee, contractor or supervisor can ruin your brand in a minute if you aren't taking your social media seriously.

The new NBC cable channel, The Esquire Network, can teach small-business owners a thing or two about customer demand.

Putting all the weight of marketing on your own shoulders is not only expensive, it is ineffective. Leverage your customers to do your marketing for you.

The International Olympic Committee (IOC) has added wrestling to the short list of sports they want to eliminate from the Olympics. Guess who's not happy about it.

Psychology and marketing go hand in hand--this astonishingly easy sales technique will have you raking in the dough in no time.