sales and marketing

Did you think the "Knitting Wars" ad was for a real show? You're not the only one.

Authors make the same mistakes businesses make, often believing the book alone will generate sales. It won't.

A report by BI Intelligence shows that there is mobile advertising is becoming more complex than anyone expected.

You don't really need a great idea and a ton of money to start a business, but you do need these two things.

If you don't have a social media editorial calendar, you should and these four tips will help you remember to plan it right.

Don't just look at the obvious marketing angle. Look for your customer's core values when creating a marketing plan.

Solid State Covers barely survived its first year, but four years later this motorcycle accessories business is going strong.

Contrary to popular belief, you don't need big data to create big revenue, but you do need clear objectives.

Gain market share and new customers by implementing these quick strategies to steal customers from your competitors.

Real estate agent uses military drone to take photos of houses for sale and revolutionize world of real estate marketing.

Gulf News teams with Tim Horton Coffee Shops to print breaking and regular news tweets on coffee sleeves.

Controversy gets attention, every single time. But it is a fine line. Did Kmart go too far with this one?