social media management

Not sure which employees should be overseeing your social media efforts? One PR expert has a suggestion that makes perfect sense.

Brand management is more important than ever in this increasingly social world.

In a recent poll, social media professionals say their companies aren't adding employees or increasing social media budgets in 2013.

Are your Facebook updates getting noticed by users who like your fan page? Over half of them get skipped over.

Before you pick an employee to man your Twitter and Facebook feeds, ask yourself these questions.