[custom-video caption="Produced by Eric Ryan Anderson" image="https://d8a8a12b527478184df8-1fd282026c3ff4ae711d11ecc95a1d47.ssl.cf1.rackcdn.com//us/small-business/openforum/wp-content/uploads/2015/08/video-still_hella-bitters.jpg" alignment="right" mp4="https://d8a8a12b527478184df8-1fd282026c3ff4ae711d11ecc95a1d47.ssl.cf1.rackcdn.com//us/small-business/openforum/wp-content/uploads/2015/09/What-Now-Supercut-Final-SD-with-disclosure.mp4" webm="https://d8a8a12b527478184df8-1fd282026c3ff4ae711d11ecc95a1d47.ssl.cf1.rackcdn.com//us/small-business/openforum/wp-content/uploads/2015/09/What_Now_-_Supercut_Final-SD-with_disclosure.webm" ogv="https://d8a8a12b527478184df8-1fd282026c3ff4ae711d11ecc95a1d47.ssl.cf1.rackcdn.com//us/small-business/openforum/wp-content/uploads/2015/09/What_Now_-_Supercut_Final-SD-with_disclosure.ogv"]
Or, you’re facing the worst-case scenario: Sitting down to edit a customized version of your film for an important meeting with a new client—and every single piece of equipment you own crashes…and won’t turn back on.
Maybe you’ve just appeared on television selling your product, and not only do viewers love it, the television buyer wants more orders—one million more orders. Where will you get the money from?
You’re the boss—so what are you going to do next?
[image-with-info caption="bottom-left" source="Eric Ryan Anderson" alignment="center" imageurl="https://d8a8a12b527478184df8-1fd282026c3ff4ae711d11ecc95a1d47.ssl.cf1.rackcdn.com//us/small-business/openforum/wp-content/uploads/2015/08/opt_OPENForum_FortressBuilders_EricRyanAnderson_035_1920x1080.jpg"]Bill Sinnett, owner, Fortress Builders[/image-with-info]
In every business owner’s career, there comes a “what next?” moment. It’s that make-or-break moment where a big opportunity—or a big disaster—is followed by pure panic. How will you get the funding to fill your big order, to fix your equipment or even to pay your employees? If you can get through your “what next?” moment and come out on top, it can set you up for successful future growth.
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In this series, small-business owners tell the story of their own “what next?” moment, and how they used it as an opportunity to grow even stronger.
These business owners opened up about how they found the funding to fulfill that big order, replace that broken equipment and overcome the obstacles in their way, proving they can get the job done, and then some.