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Profits will soar when you create exceptional experiences for your customers.

New York entrepreneur Kheedim Oh never thought his kimchi business would become an international brand. His customers had other ideas.

Finding the right loyalty program meant success and new, loyal customers for this small business.

Hear how up-and-coming musicians from the American Express Unstaged: Artists in Residence event are using their personal marketing skills to reach their audience, one follower at a time.

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This systematic approach for documenting and analyzing your customers' experience could prove to be one of your most valuable customer relations tools.

Three experts weigh in on an eternal question of small-business owners: Is the price right?

Popular healthy-food chain sweetgreen ventured into the big time through an unexpected path: turning the music at the core of its experience into a huge music festival.

Influence Expert Robert Cialdini tells us how small businesses can harness the power of social proof to get customers in the door.

With more than 300 million users, Instagram has become a visual way for businesses and brands to connect with people. This primer can help get you started.

Gamification is a serious strategic tool that can help incentivize your sales team, boost employee morale, build customer loyalty or attract new customers.

Hyperlocal marketing is more than a buzzword--it's a time-tested way to engage and grow your business.

Business owners and experts discuss whether this classic business creed is actually true, and reveal what to do to help satisfy unhappy customers.