Email Marketing

Influencer marketing can help you drive brand awareness and increase sales, by tapping into the established trust between influencers and their audiences. Here's a road map for getting influencers involved with your business.

Surveys and analytics don't have to be expensive, and they can help you discover what your prospects and customers want from your business.

With so many social platforms to choose from, many people overlook email as a valuable marketing tool. Nothing could be further from the truth.

Taking too long to respond to emails could send an unintended message to your customers and clients.

Ever feel as if you're sending marketing emails into an empty void because you're not getting the response you expected? One of these 5 failings may explain the problem.

Posts from top brands on Facebook and Twitter only reach 2 percent of its followers, according to new research.

As a business owner, you're always looking for signs that it's time to take your small enterprise to the next level. These 5 marketing signs are a good indicator you're ready.

Email marketing is still more powerful than social media when it comes to connecting with your customers. Use these 5 strategies to create an effective email contact list.

Email is still a valuable marketing tool if you know how to use it. These 5 tips can help you create emails that get read and acted on.

The Canadian government is handing out million-dollar fines to marketers who spam their customers. Seems like a good time for a refresher on the 5 principles of email marketing.

Is your email list shrinking instead of growing? Here's why your smaller list might not mean a smaller readership.

Don't give up on email marketing just yet: It could be the key to a long-lasting, mutually beneficial relationship with your customers.