Marketing

By tracking what customers rent and purchase, one savvy entrepreneur discovers that customer information is key to business growth.

Want to increase profits but don't have more time and can't raise your prices? These 3 tips can help you grow your business.

Old green industries are a thing of the past. Meet the up-and-comers that are using green technology to manufacture products consumers actually crave.

Taco Bell's recent attack on McDonald's breakfast offerings could be a template for your next marketing campaign.

You can, and should, increase your prices periodically. Try these 5 proven tips and watch your revenue grow.

Mike Michalowicz and Steve Strauss answer questions about getting customers on social media and hiring external salespeople.

We tell you which online tools small business owners are using to grow their companies.

Small business owners are calling foul now that Yahoo Local's business reviews are being replaced with less-positive Yelp reviews.

If you're casting your net too wide, you might be diluting your message. Here's how to tell if your brand is too broad and how to get it back on track.

When Elisabeth Cardiello's entrepreneur father left her 5,000 percolators, she took over the family business -- and launched her own line of coffee along with it.

Do you have a great product or service, but can't seem to close the deal? Turn things around by incorporating these 6 tips into your next sales proposal.

Not sure which employees should be overseeing your social media efforts? One PR expert has a suggestion that makes perfect sense.