Marketing

New York entrepreneur Kheedim Oh never thought his kimchi business would become an international brand. His customers had other ideas.

Finding the right loyalty program meant success and new, loyal customers for this small business.

Hear how up-and-coming musicians from the American Express Unstaged: Artists in Residence event are using their personal marketing skills to reach their audience, one follower at a time.

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This systematic approach for documenting and analyzing your customers' experience could prove to be one of your most valuable customer relations tools.

Three experts weigh in on an eternal question of small-business owners: Is the price right?

This business owner is ruffling feathers with his line of bow ties.

5 tips for connecting with users on Twitter from Entrepreneur.com

Jill Sherman & Tania Yuki answer questions about being social & the benefits of a S Corp vs. an LLC.

What does it take to create a business that attracts a loyal fan base? This pioneering business owner reveals how she let her skills do the talking for her.

Popular healthy-food chain sweetgreen ventured into the big time through an unexpected path: turning the music at the core of its experience into a huge music festival.

A long-term goal won't do your business any good unless you're as specific as possible.

With more than 300 million users, Instagram has become a visual way for businesses and brands to connect with people. This primer can help get you started.