Marketing

When Elisabeth Cardiello's entrepreneur father left her 5,000 percolators, she took over the family business -- and launched her own line of coffee along with it.

Do you have a great product or service, but can't seem to close the deal? Turn things around by incorporating these 6 tips into your next sales proposal.

Not sure which employees should be overseeing your social media efforts? One PR expert has a suggestion that makes perfect sense.

Small businesses along the Gulf Coast were rocked by 2010's BP oil spill. Here's how a mix of community and marketing helped to keep them afloat.

There may be no zombie apocalypse on the horizon, but that doesn't mean businesses can't profit today from consumers' bleak view of the future.

Becoming a speaker can establish you as an expert and increase your exposure to clients. Here are 5 ways to make the most of a speaking opportunity.

If you'd like your website visitors to stay awhile, try implementing these 4 tips for encouraging customers to see what you're all about.

Actress Katherine Hiegl's lawsuit against Duane Reade serves as a wake-up call for any business that wants to use celebrities to promote their brand.

What happens when the business you started becomes something completely different? Here's how to keep true to your business's vision.

Considering almost half of all emails are opened on a mobile device, it's time you switch to a responsive design for your email marketing campaign.

Find out what are some of the wacky ways you can promote your business.

Don't cut your social media campaign short come Friday. Make the most of this social network that's popular on weekends to maximize your reach.