Marketing

While it may be tempting to focus on attracting new customers, you shouldn't neglect one of your most powerful resources for future growth: your current customer base.

When you're building a creative business, there's pressure to conform to make the cut. Here are lessons from a thriving clothing designer on how to find your way (and name) in a crowded, competitive space.

Balloon art may seem like an uninspiring throwback to the past, but one small-business owner is reinventing the field for a trendy New York set.

If you're confused by what various green terms actually mean and whether you can apply them to your products, use this guide to help you find the answers.

The art of designing a business model that keeps customers coming back.

A company that has seen major success with the crowdfunding platform is going back to the site to sell its wares.

If you monitor your target market segments regularly, it can help you spot trends and hone marketing strategies. Here's an example of how to do this deeper level of research.

New York entrepreneur Kheedim Oh never thought his kimchi business would become an international brand. His customers had other ideas.

Finding the right loyalty program meant success and new, loyal customers for this small business.

Hear how up-and-coming musicians from the American Express Unstaged: Artists in Residence event are using their personal marketing skills to reach their audience, one follower at a time.

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This systematic approach for documenting and analyzing your customers' experience could prove to be one of your most valuable customer relations tools.

Three experts weigh in on an eternal question of small-business owners: Is the price right?