Social Media

An app named after a cute mammal is poised to change the way people think about creating and consuming video on their phones. Small-business owners would be wise to pay attention.

Balloon art may seem like an uninspiring throwback to the past, but one small-business owner is reinventing the field for a trendy New York set.

Hear how up-and-coming musicians from the American Express Unstaged: Artists in Residence event are using their personal marketing skills to reach their audience, one follower at a time.

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This systematic approach for documenting and analyzing your customers' experience could prove to be one of your most valuable customer relations tools.

5 tips for connecting with users on Twitter from

Jill Sherman & Tania Yuki answer questions about being social & the benefits of a S Corp vs. an LLC.

With more than 300 million users, Instagram has become a visual way for businesses and brands to connect with people. This primer can help get you started.

If you're still in the dark about under-the-radar social media sharing, your analytics and profit potential could take a hit.

Hyperlocal marketing is more than a buzzword--it's a time-tested way to engage and grow your business.

Once you've gone to all the trouble to seal the deal, here are five things you can do to help get repeat business from your customers.

Tweets will soon appear in Google search results, thanks to a new deal between the search engine and social media platform.

Having trouble defining your company's strategy? Here's how creating a story around your target customer can help.