Social Media

Small businesses along the Gulf Coast were rocked by 2010's BP oil spill. Here's how a mix of community and marketing helped to keep them afloat.

Don't cut your social media campaign short come Friday. Make the most of this social network that's popular on weekends to maximize your reach.

5 mistakes you might be making on Twitter from Inc.com.

No time to read this week? Here are our favorite 10 tips from this week's top OPEN Forum stories.

A small business fed up with Facebook recently wrote the social network a breakup letter. What was the final straw in this love-hate relationship?

Many small-business owners shy away from asking for referrals. Big mistake. Use these tricks to ask for endorsements without feeling awkward.

You may think you've guarded your company, but are your social media outlets unprotected? Look at these 15 potential weaknesses in your defense.

If you weren't convinced before, Ellen's viral Oscar selfie should be reason enough to incorporate this phenomenon in your social media plan.

No marketing budget? No problem. Here are 4 ways to boost word-of-mouth marketing without having to spend a ton of money.

You don't have to be Steven Spielberg to make videos that help you market your business. These 9 tips can help you produce videos that pop.

Is your content marketing strategy working for you? If you thought you'd have a stronger online presence by now, you may be making one (or all) of these mistakes.

Think determining your social media ROI is hard? It's not, if you know what you should be measuring.