Small Business Rules: The FruitGuys Rule

“When dealing with constant change, you must change constantly." In 1998, Chris Mittelstaedt founded The FruitGuys, an innovative fruit deli
March 02, 2010 “When dealing with constant change, you must change constantly." In 1998, Chris Mittelstaedt founded The FruitGuys, an innovative fruit delivery service delivering locally-grown fruit to over 2,000 businesses nationwide. Chris rode the 90’s dotcom boom to early success. But in an episode of Small Business RulesTM he said that when the bubble burst in 2000, taking with it much of their customer base, the FruitGuys faced a make or break moment. The company then decided to shift from a local to a national delivery service, now delivering to 50 states with 7 million in revenue.

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