Seductive Discounting

Host, MSNBC
March 31, 2013

When starting up or launching a new product, many business owners find themselves in a tough spot when it comes to getting their first customers. They need case studies to attract clients, but they need clients to get the studies done. So, what do you do? Have you ever thought about giving your service away for free or at a deep discount? That’s exactly what the owners of Tongal did, and their strategy worked.

Host, MSNBC