Writing a Book

Host, MSNBC
February 20, 2013 Publishing your own book can be a great way to present yourself as an expert in your industry. Guy Kawasaki is a small business guru and the author of 12 books including his latest book, “APE: Author, Publisher, Entrepreneur – How to Publish A Book.” In this Business War Chest, he’ll share what to keep in mind if you’re looking to write a book of your own.