About Shop Small

The movement that supports small
businesses every day and everywhere
You're shopping small every time you pick up a coffee at the corner shop, grab lunch at a local spot,
or buy a new bag online from your neighborhood boutique. Learn more about the Shop Small
Movement and why American Express is proud to back small businesses around the world.
Learn More

How to Participate

Your involvement makes
a difference
From shopping at your favorite small business to planning a local
event, there’s a place for you in the Shop Small Movement. See
how you can make an impact on Small Business Saturday and all
year round.
Get Involved

The Shop Small Studio

Get customizable marketing
materials for your business
Show your Shop Small pride and get the word out about
Small Business Saturday with downloadable social posts,
posters, and more, compliments of American Express.
Visit the Shop Small Studio
Follow the movement

Find us on Instagram @shopsmall to keep up with all the latest #ShopSmall news and events.