About Shop Small

The movement that's all about
supporting small businesses all year long
Every time you pick up a coffee at your local café, grab lunch at the mom-and-pop shop, or buy a new bag
from a local store, you're making an impact in your community. In fact, for every dollar spent at a small
business in the U.S., approximately 67 cents stays in the local community.
1 Learn more about the
Shop Small Movement and why American Express is proud to back small businesses across the country.
Learn More

How to Participate

Your involvement makes
a difference
From shopping at your favorite small business to planning a local
event, there's a place for you in the Shop Small Movement. And
with more places than ever welcoming your American Express®
Card, it's easier than ever to Shop Small. See how you can help
make an impact on Small Business Saturday and all year round.
Get Involved

The Shop Small Studio

Get customizable marketing
materials for your business
Show your Shop Small pride and get the word out about
Small Business Saturday with downloadable social posts,
posters, and more, compliments of American Express. You'll
also get access to tools to help you stand out on social media.
Visit the Shop Small Studio

Follow the movement

Find us on Instagram @shopsmall to keep up with all the latest #ShopSmall news and events.