Frequently Asked
Questions

general

  • What is Shop Small®?

    Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive and stay vibrant.

    Why should I participate in the Shop Small Movement?

    As a consumer, you’re a key part in helping small businesses thrive. By shopping or dining at small businesses in your community, you’re showing support for the businesses in your neighborhood and in the community, you call your own.

    What is Small Business Saturday®?

    Small Business Saturday is a day dedicated to supporting small businesses and communities across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving.

    You can learn more about the history of Small Business Saturday here.

    When is Small Business Saturday?

    Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. The next Small Business Saturday will be on November 28, 2020.

    How can I participate (in Small Business Saturday)?

    You can Shop Small all year-long. Get up, get out and shop or dine at a local small business, invite friends to shop with you, find a new spot online, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the American Express Shop Small Map (or Shop Small Online Directory).

    What resources are available to me as a small business owner?

    As an American Express® Card accepting small merchant, the American Express Small Business Resource Center is your go-to source for tips and inspiration to help you promote your business year-round. Visit the Special Programs section to access the Shop Small® Studio or explore the Promote Your Business section to learn more about other resources to connect your business to American Express® Card Members.

    If you’re an eligible merchant, American Express has provided Shop Small Offer marketing materials free to download and use digitally. Visit this site to download and access the marketing tools and resources.

    Click to confirm your business is eligible using the Shop Small® Map.

    If your business is not on the Shop Small Map or Online Directory, follow the detailed instructions on the Shop Small Map FAQs.

    Please note, you may be responsible for the costs of printing these marketing materials.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-833-213-0506. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.

neighborhood champions

  • What is a Neighborhood Champion?

    Neighborhood Champions are business associations, state and local chambers of commerce and other community organizations who serve as Shop Small® ambassadors to spread awareness on the importance of shopping small to support small businesses. In the past, Neighborhood Champions have organized events in their communities to celebrate Small Business Saturday®. In light of COVID-19, any events should follow local government health and safety guidelines. The health and safety of consumers and businesses are priority.

    What do Neighborhood Champions do?

    As a Neighborhood Champion, you can help unite shoppers and small businesses in your community. Visit our Neighborhood Champion page to download materials and other resources to help promote the Shop Small® movement year-round.

    How can Neighborhood Champions continue to support small businesses year-round?

    Shop Small® is a global movement proudly backed by American Express to support and celebrate small businesses year-round.

    Currently, American Express recognizes that small businesses and local communities need our support now more than ever to help them navigate the challenges caused by the pandemic. To help support small businesses during this time we will continue to periodically update ShopSmall.com with various resources for Neighborhood Champions to help support the small businesses in their communities all year-round.

    How do I become a Neighborhood Champion?

    The Neighborhood Champion Program is evolving as we all continue to navigate the pandemic. Please check ShopSmall.com periodically to find out about the Neighborhood Champion application opening.

    Is it okay if I connect with a 2019 Neighborhood Champion?

    Yes! Feel free to connect with any of the 2019 Neighborhood Champions through their provided link here. However, we cannot guarantee that they will respond to your message.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-833-213-0506. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.

small business owners

  • How can I participate as a small business owner?

    Invite your customers to Shop Small® with you and help attract new customers. Visit the Special Programs section of the American Express® Small Business Resource Center to access the Shop Small Studio, or explore the Promote Your Business section to learn more about other resources to connect your business to Card Members.

    What resources are available to small business owners?

    As a small business owner with a physical or online presence, you can enjoy tools and resources to help you promote your business year-round. Visit American Express’ Small Business Resource Center for ideas and inspiration, and to download marketing materials from the Shop Small® Studio like in-store signage, social media posts, email templates, and more, which can be used throughout the year to show shoppers they can Shop Small at your business.

    Additionally, we know attracting more customers is important to you—so it's important to us. As a qualifying American Express® Card accepting small business, you can be recommended in emails to Card Members, in their online accounts, and within search results on the Shop Small® Map — all for free. In 2019, over 15 million people received recommendations on where to shop*. All you have to do is update your business listing so that we can send Card Members to the right place. Learn more at americanexpress.com/marketing.

    *Based on Amex recommendations made throughout 2019. Amex cannot guarantee your business will appear in a search on American Express Maps. Merchants are displayed via the American Express Maps, Americanexpress.com, and email.

    Can online businesses get free marketing materials?

    Yes! Visit the Shop Small® Studio to download marketing materials for your site and find out more.

    Additionally, American Express® Card-accepting small businesses can help drive sales by displaying American Express digital decals to show potential customers that their Card is welcomed at your business. Order free signage now at americanexpress.com/signage.

    How can you include your business location(s) on the American Express Shop Small® Map?

    First, determine if your business location(s) qualifies to be included on the American Express Shop Small® Map by reviewing the qualification criteria in the merchant FAQs. If you are a qualifying merchant, to help ensure that your business location(s) has been included and is listed correctly on the American Express Shop Small Map, log in here to review and update your customer-facing information. Make sure to check the box next to “Check here to have your business displayed on the Shop Small Map”. This allows your public information to be seen on the Map and in other marketing channels. Then click the “Save” button after making changes in each portion of your location details.

    Updates can take up to 3 days to be reflected on the Shop Small Map or Online Directory.

    Are there program costs associated with the materials?

    The Shop Small Map, recommendations to Card Members, complimentary signs & supplies, and digital marketing materials such as social media posts and email templates are all available for free to help promote your business. Business owners are only responsible for the cost of printing any downloaded marketing materials.

    Do you need to be an American Express® Card Member or accept the American Express® Card to get free marketing materials?

    No, you do not need to be an American Express® Card Member or accept American Express® Cards to get free downloadable marketing materials in the Shop Small® Studio.

    However, qualifying American Express® Card-accepting small businesses can get even more. You can be recommended in emails to Card Members, in their online accounts and within search results on the Shop Small® Map — all for free. In 2019, over 15 million people received recommendations on where to shop*. All you have to do is update your business listing so that we can send Card Members to the right place. Learn more at americanexpress.com/marketing.

    *Based on Amex recommendations made throughout 2019. Amex cannot guarantee your business will appear in a search on American Express Maps. Merchants are displayed via the American Express Maps, Americanexpress.com, and email.

    Where can you go to learn more about becoming an American Express merchant?

    You can learn more about becoming an American Express® Card-accepting merchant at AmericanExpress.com/AcceptTheCard. Eligible small businesses can accept through a Payment Provider, which sets the rate for card acceptance or you can accept directly through American Express. Learn more about the two ways to accept card payments online and in store today at AmericanExpress.com/AcceptTheCard.

    What are the grants for Black business owners and how can I apply?

    The grant program application launches each Fall from 2020 through 2023. The Fall 2020 application period has ended. Eligible businesses who were not selected are encouraged to apply again over the next 3 years. To learn more please visit here.

    I have a question that isn’t addressed by the FAQs on this page. Where can I go for help?

    If the FAQs on this page do not address your questions, please feel free to call our Shop Small® servicing center at 1-833-213-0506. We are available from 9am to 6pm ET, Monday through Friday. You can also email us at ShopSmallHelp@aexp.com.