Rally Your Community
Make an impact in your community as a
Neighborhood Champion
If you’re an organization that wants to help bring small businesses and shoppers together in support of
Small Business Saturday, then we want you as a Neighborhood Champion!
Interested? Here’s what is required of you:
badge icon
Champion the Cause
As a Shop Small ambassador, you’ll spread the
word about the importance of shopping small
on Small Business Saturday and all year long.
badge icon
Organize a Community Event
Bring your community and local businesses
together by throwing an event on
Small Business Saturday, Nov 30.
badge icon
Rally Small Businesses
Build excitement by reaching out to small
businesses in your area and encouraging them
to participate in your event.
badge icon
Distribute Shop Small® Merchandise
Get everyone buzzing about the big day by
handing out Shop Small tote bags and more,
compliments of American Express, while
supplies last.
Plan an event
Hosting a local event is a great way for Neighborhood Champions to get the whole
community out to Shop Small on the 10th annual Small Business Saturday. These materials
can help you get started:
Event Planning Checklist
Stay on track with your plans and start
crossing off those to-dos.
Action Plan
Need a breakdown of milestones leading up
to the big day? Get it here.
Get Your Business Involved
Promote your business
and the movement
Help attract customers on Small Business Saturday and
show off your Shop Small pride with downloadable posters,
social posts, and an email template you can customize.
These materials are free, easy, and available now in the
Shop Small Studio, compliments of American Express.
Support your favorite
local spots or find
new ones
Over 1.6 million more places in the U.S. started
accepting American Express® Cards in 2018. Check out
the American Express Shop Small Map to find nearby
small businesses where you can use your Card and
support your community.
Sorry, that won't work
We want to help you get started, but these files can't be downloaded to a mobile device.
Feel free to email yourself the files, then switch to a desktop or laptop to view.