Rally Your Community
Unite small businesses
as a Neighborhood Champion
Neighborhood Champions bring small businesses and shoppers together in
support of Small Business Saturday in their community. American Express
makes it easy to get started.
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Champion the Community Cause
Spread the word about the importance of
shopping small on Small Business Saturday
and all year-long.
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Rally 10+ Small Businesses
Reach out to at least 10 eligible, local small
businesses in your community and encourage
them to participate in your event.
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Organize a Community Event
Throw at least one event on
Small Business Saturday that brings the
community and businesses together.
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Distribute Shop Small® Merchandise
Hand out Shop Small tote bags, posters, balloons
and more to small businesses, compliments of
American Express, while supplies last.
Already a 2018 Neighborhood Champion?
Find more resources to help plan an event in the Shop Small Studio.
Get Your Business Involved
your business
and the movement
Help attract customers on Small Business Saturday and
show off your Shop Small pride with downloadable
posters, email templates, and social posts. It's free, easy,
and available now in the Shop Small Studio,
compliments of American Express.
What you'll find in the Studio:
Customizable Marketing
Ready-Made Materials in
English and Spanish!
Support your favorite
local spots, or find
new ones
Over 1.5 million more places in the U.S. started
accepting American Express® Cards in 2017. Check out the
American Express Shop Small Map to find nearby small
businesses where you can use your Card and support
your community.