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    Our Commitment
    to
    Black-Owned

    Businesses
    As the world recovers from the pandemic, we recognize that Black-owned
    businesses have been disproportionally affected. We're committed to offering
    grants and providing resources to help Black business owners move forward,
    and encouraging everyone to support, in their own way.
    Whether you're a Black business owner or shopper searching for Black-
    owned businesses to support, you're in the right place.

    Introducing Built To Last, A New Podcast That Celebrates
    Black-Owned Businesses, Past & Present

    Explore the history and continued legacy of the Black-owned small businesses that shape American culture. Hosted by
    Elaine Welteroth, Built to Last features in-depth interviews with Black small business owners who are thriving despite the
    challenges they face. Tune into our debut season on Spotify®, Apple Podcasts®, YouTube, or wherever you get your podcasts.

    Shop Small Offer Video Poster
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    Introducing Built To Last, A New Podcast That Celebrates
    Black-Owned Businesses, Past & Present

    Explore the history and continued legacy of the Black-owned small businesses that shape American culture. Hosted by
    Elaine Welteroth, Built to Last features in-depth interviews with Black small business owners who are thriving despite the
    challenges they face. Tune into our debut season on Spotify®, Apple Podcasts®, YouTube, or wherever you get your podcasts.

    Tune in Now
    Get Rewarded for Shopping
    Small at SHOWFIELDS
    Amex is proud to partner with revolutionary retailer SHOWFIELDS to
    curate a special holiday collection of 50 Black-owned businesses we love
    – all available online. From luxe threads to on-trend home goods, browse
    a variety of must-have products that enable you to Shop Small® and
    support Black business owners this holiday season. As a bonus, eligible
    American Express® Card Members can enjoy a limited time offer.
    *
    Learn more
    *Terms apply.
    This Custom Map is Your
    Guide to 100 Black-
    Owned Businesses
    New York Magazine editors have researched and
    organized 100 Black-owned businesses you can
    shop at this holiday season, and beyond. Use
    this curated map to easily find businesses
    to support – in person, or online.
    View the Map

    We're Pledging $10 Million
    to Black-Owned Businesses

    Over the next four years, American Express will provide
    $10,000,000 in grants and training to support Black business
    owners as they recover from the pandemic. These funds are
    part of a broader effort to drive meaningful change within the
    Black community – let's combat economic inequality and social
    injustice together.
    Learn More

    These Black Business Owners Share Why They Started & Won't Stop

    We're shining a light on these Black-owned businesses as their owners share how they're pivoting, persevering, and moving forward.
    Woman on laptop in yoga studio
    Woman posing outside building
    Woman folding tools in yoga studio
    “From yoga enthusiasts, to the yoga curious. The community we represent
    is warm, colorful, soulful, playful, and authentic. We hold true to this
    spirit inside of our space and work to ensure that vibration is
    felt well beyond our studio doors.”
    – Sandi Preston, And Yoga
    Woman holding pan of cookies
    Woman posing inside a bakery
    Woman placing pan of cookies into oven
    “I never wanted to be the business that was just in the community and not part
    of the community. We use money from our sales to feed the community for
    our Free Lunch Friday Program. The community supports us, and
    we support the community.”
    – Kym Rodgers, Brooklyn Sweet Spot
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    Proudly Proclaim You're
    a
    Black-Owned Business
    We've made it easy to download or order small signs with
    a big message – from digital badges and social posts to
    in-store decals and more.

    Looking for a way to show your support for the Black
    community? There are options for you, too.
    Browse & Order
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