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American Express UNSTAGED Presents

The Taylor Swift Experience

Step inside a cinematic interactive musical experience starring
Taylor Swift. Choose where you go, who you follow and what you explore
in a stunning house filled with characters, objects and scenes.

Shot with groundbreaking 360° cameras and scored with a rich audio soundtrack based on Taylor’s single ‘Blank Space’ from her new album 1989, the experience is an immersive journey with intertwined storylines, multiple rooms and dozens of hidden interactive features waiting to be unlocked and explored.

You can also explore exclusive behind the scenes footage from the Taylor Swift shoot, as well as the archive of Amex UNSTAGED live events and films with other top artists.

AppStore  AppStore

A New Point of View

Turn your device to look around -- you control the 360º camera. Explore wherever and however you choose.

Explore the Mansion

Tap on doors to move freely between rooms. Tap on objects to delve deeper into Taylor’s world.


For all questions related to downloading and using the app, please visit our page of frequently asked questions.

Visit our FAQ page Visit our FAQ page