Women With Drive Go Far
American Express has teamed up with all-female racing series F1 ACADEMY™, placing small woman-owned business owners in the figurative driver's seat. As part of the global partnership, we have spotlighted a small woman-owned business in each of the cities that hosted F1 ACADEMY races – for a total of seven businesses –by featuring their logo on the custom Amex® livery.
Meet Nicole,
a woman with drive
Having started her career at just 10 years old, racing virtuoso Nicole Havrda is revving up to be a legend in the making. The Canadian driver races with Hitech this season, representing American Express.
Small Businesses
in the Fast Lane
The power of Amex transcends the track. Tap the logos below to learn more about the women-owned businesses who saw their logo race around the track on the custom American Express livery at their respective hometown races.
See where 2026 takes us
- Shanghai
- Jeddah
- Montreal
- Silverstone
- Zandvoort
- Austin
- Las Vegas
Shanghai, China
For the 2026 season kickoff, the grid arrives at the Shanghai International Circuit.
Learn MoreDon’t miss any more action
Catch up with your favorite F1 ACADEMY™ drivers with behind-the-scenes access via socials.
Go Beyond the Grid
Race weekend doesn’t end with the checkered flag — there’s so much more to experience over the course of the season. See more of what makes our partnership with F1® even better for Card Members.
EXPERIENCE EVEN MORE WITH THE RIGHT CARD FOR YOU
With a variety of Cards to choose from, you can find the perfect one for you and your lifestyle.
CARD MEMBERS ENJOY MORE WITH AMEX EXPERIENCES™
Check out upcoming experiences in live music, sports, theater, dining, and more.
TERMS AND CONDITIONS
The F1 logo, F1 ACADEMY, F1 ACADEMY DISCOVER YOUR DRIVE, F1 ACADEMY RACING SERIES, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.