Jennifer Goforth Gregory

I love helping people and content marketing lets me do just that - use my words to solve readers'​ problems and help brands build customer trust. I start my projects by spending time learning about the target customer of the content - who they are and what their challenges are. I then create content that gives them the information they need while writing in a tone and style that authentically reflects my client's voice and branding. One of my strengths is turning complex technical information into practical takeaways for non-technical people. But I don't stop there - I know that SEO, social media and metrics/analytics are an important part of effective content and integrate each piece into my strategy. My results speak for themselves - higher page views, increased sales, more social shares. My clients turn into repeat customers because my goal is to make my client's life easier by writing until they are thrilled with the results. I meet deadlines. I go the extra mile. I respond to emails and phone calls quickly. I genuinely care about the results of my work and work to improve with every piece that I write. My goal is to develop long term relationships with my clients. I specialize in Big Data, data analytics, cloud computing, IT security, hospitality technology, healthcare technology/healthcare IT (HIT), insurance, retirement planning, telecommunications, VoIP, and finance. My clients include many national brands including IBM, Microsoft, Adobe, Hewlett Packard Enterprise, Verizon, American Express, Samsung, Allstate, ADP, State Farm, Genworth, Costco, Petco, State Farm, Ameriprise, Intuit, ADTRAN, Fifth Third Bank and Infusionsoft. My agency clients include Wall Street Journal Custom Content, Meredith Xcerated Marketing, King Fish Media and Hanley Wood Marketing. Additionally, I have published in The Atlantic.com, Entrepreneur.com, FOX Business, MSN Money, Success Magazine, the Raleigh News & Observer (major regional newspaper).