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      Ritika Puri

      Chief Story Wrangler

      UserGrasp

      Content is a powerful marketing asset. I help organizations inspire, engage, and convert their highest-value buyers through storytelling. My company helps brands develop highly engaging content strategies, source writers, scale content production, optimize conversion funnels -- and because I can't stay away from the trenches -- I write e-books, blog posts, and customer communication copy too. In past lives, I ran audience development initiatives for Investopedia.com, building and scaling an ROI-positive, multi-million dollar marketing program. I grew Investopedia's audience base by more than 15M (annual) unique visitors. In 2007, I co-founded a health clinic in New Delhi, India.


      Latest
      Leadership
      3 Entrepreneurs Turn Hobbies Into Business Success
      Ritika Puri •
      4 min read
      Leadership Skills
      4 Surprising Emotions First-Time Entrepreneurs Feel
      Ritika Puri •
      3 min read
      Customer Relations
      How a Tea Shop Mastered the Art of Customer Service
      Ritika Puri •
      3 min read