Service-providers have made it easier to track ROAS, allowing companies to optimize business cash flow by ensuring that more money is coming in than being spent. It’s fairly straightforward to calculate ROAS if you advertise online; you simply take the total revenue stemming from your ads and then divide that by the amount you spent. You can improve your ROAS and get more out of your marketing budget by eliminating any inefficient spend, hitting the right product balance, offering pre-checkout add-ons, and changing up your bidding strategy.