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Marketing & Sales

Shape a brand that’s as bold as you are. Learn how to advertise your business effectively, plan an unforgettable event and explore the world of Internet content marketing to help reach new customers—and keep your loyal fans coming back.
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Marketing & Sales

How Understanding the Economics of Attention Can Help Small Businesses Stand Out

Some experts view attention through the lens of scarcity—a critical concept in economic theory.  Business owners may want to consider the economics of attention in their decision-making across marketing, product offerings, branding and other areas. Focusing on quality over quantity is one way to capitalize on the concept and break through the noise.

David Rodeck

Product Positioning Strategy for the New Normal

Chalmers Brown

Brand vs. Product Marketing: The Benefits of Both

Chalmers Brown

What to Expect When Working with a Creative Agency

Steve Miller