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Marketing & Sales
Shape a brand that’s as bold as you are. Learn how to advertise your business effectively, plan an unforgettable event and explore the world of Internet content marketing to help reach new customers—and keep your loyal fans coming back.
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Marketing & Sales
How to Prepare for Small Business Saturday 2020
Small Business Saturday poses new challenges—and opportunities—this year, as the pandemic surges. Small-business owners are continuing to find creative ways to connect with customers, while taking measures to keep them safe. American Express created the Shop Small Studio to share Small Business Saturday resources with small-business owners.
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