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Your company's name is your reputation. If you find out someone is using your business's name, these steps can help you decide what to do next.

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A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. He's has written for Fast Company, NBC, Inc Magazine, Entrepreneur, USA Today and BusinessInsider, among others.

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Once you've decided to franchise your business, you've decided to enter a whole different ball game. Your business and your audience change. You go from selling products or services to selling processes. Strict regulations on franchises mean that you need to become hyper vigilant to make sure your business remains in compliance. Alfred Edmond, Jr. is the SVP and executive editor-at-large for Black Enterprise magazine. Stephanie Kaplan-Lewis co-founded HerCampus.com, a digital magazine for college women. Find out why he says that the first thing franchisers need is a lawyer, while she says they need an advisory board.

In business, new growth opportunities can inject some welcome excitement and creativity. However, as a leader, it can be easy to neglect the core business that made you successful when you start to see activity in other areas. Is it better to invest in your fast growth projects or should you keep your commitment to your core business? Ati Williams, founder and owner of DC Home Buzz and Brad Harrison, founder of Scout Ventures, consider both sides of the coin.

When you are trying to get your business off the ground it can be easy to be lax about standard operating procedures and business plans. However, they can be crucial to your ability to scale your business quickly and efficiently. Alexa von Tobel is the founder and CEO of LearnVest.com, a multimedia brand geared at bringing down the cost of financial planning. Rana Florida is the CEO of Creative Class Group, a business consulting firm with clients like BMW and IBM. Each discusses how having a well-defined strategy can help entrepreneurs to pivot within today's fail fast business culture.

It's hard to scale a business successfully while maintaining the quality of its goods or integrity of its culture. Sometimes what it takes to get to one stage of a business is entirely different than the efforts you need at another. Ryan Feit is the founder and CEO of Seed Invest, an equity crowdfunding firm. Natalia Oberti Noguera is the founder and CEO of Pipeline Angels. Each is an expert in helping businesses to make the leap, and each offers several best practices for scaling a successful company.

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Amber Anderson is the co-founder of Tote + Pears, the agency that designs products, services and experiences for women and their families.

","^3:","Tote + Pears","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/09/8ef6a8462c8dd07ebea9ca8bbdcd9999.jpg","^3<","/en-us/business/trends-and-insights/authors/amber_anderson"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/09/user-testing-anderson-display.jpg","^3>","177","^3?","article","^3@","/en-us/business/trends-and-insights/articles/user-testing-a-tool-to-help-improve-product-quality/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/getting-customers/customer-relations/customer-feedback","^35","Customer Feedback"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","product-innovation-if-leading-looks-hard-how-about-being-a-fast-follower","^R","Product Innovation: If Leading Looks Hard, How About Being a Fast Follower?","^31",null,"^32",null,"^33","Being a step behind the pioneers rather than out in front has become a preferred product innovation strategy for many companies.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/growth-opportunities/","^35","Growth Opportunities"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/innovation/","^35","Innovation"]],"^36",["^ ","^37","mark_henricks","^38","mark@markhenricks.com","^39","Freelance Writer","^U","Mark Henricks","bio","","^3:","Self-employed","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/01/0__vb2qotmymwd6xvodw33kpimurue6v9olo32_o5mjjod_lcbdw7caobmyehv8qew5272wuejq0ww5asrwwtrmowzl0wh5apwwwtf5iy4soyk7fecl4xtlxtdael42axsho9hgmwv6pl.jpg","^3<","/en-us/business/trends-and-insights/authors/mark_henricks"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/3d-printer-innovation-henricks-display.jpg","^3>","177","^3?","article","^3@","/en-us/business/trends-and-insights/articles/product-innovation-if-leading-looks-hard-how-about-being-a-fast-follower/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/growth-opportunities/innovation","^35","Innovation"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","does-your-team-need-a-product-development-roadmap","^R","Does Your Team Need a Product Development Roadmap?","^31",null,"^32",null,"^33","Need help articulating your ideas for a new product or service? Having a product development roadmap that outlines the ins and outs of your offering can make for an easier and more effective launch.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"]],"^36",["^ ","^37","hal_shelton","^38","h.shelton@verizon.net","^39","Member","^U","Hal Shelton","bio","","^3:","Blu Venture Investors, LLC; SCORE; Author","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/12/hal-shelton-headshot-small.jpg","^3<","/en-us/business/trends-and-insights/authors/hal_shelton"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/product-development-roadmap-shelton-display.jpg","^3>","154","^3?","article","^3@","/en-us/business/trends-and-insights/articles/does-your-team-need-a-product-development-roadmap/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/product-development","^35","Product Development"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","should-you-speed-up-product-development-with-outsourcing","^R","Should You Speed Up Product Development With Outsourcing?","^31",null,"^32",null,"^33","Product development can be a hassle, which makes outsourcing the task to another company sound attractive. But businesses should understand the potential risks and rewards of the strategy before following it.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/outsourcing/","^35","Outsourcing"]],"^36",["^ ","^37","mark_henricks","^38","mark@markhenricks.com","^39","Freelance Writer","^U","Mark Henricks","bio","","^3:","Self-employed","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/01/0__vb2qotmymwd6xvodw33kpimurue6v9olo32_o5mjjod_lcbdw7caobmyehv8qew5272wuejq0ww5asrwwtrmowzl0wh5apwwwtf5iy4soyk7fecl4xtlxtdael42axsho9hgmwv6pl.jpg","^3<","/en-us/business/trends-and-insights/authors/mark_henricks"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/outsourcing-henricks-display.jpg","^3>","173","^3?","article","^3@","/en-us/business/trends-and-insights/articles/should-you-speed-up-product-development-with-outsourcing/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/product-development","^35","Product Development"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","18-tools-and-resources-for-product-development","^R","18 Tools and Resources for Product Development","^31",null,"^32",null,"^33","If used correctly, product development tools can help improve workflow and communication, and streamline the overall development of a product.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/organizational-productivity/","^35","Organizational Productivity"]],"^36",["^ ","^37","glen_stansberry","^38","blogfuse@gmail.com","^39","Co-founder","^U","Glen Stansberry","bio","Specialties: Web development, online marketing, social media strategy, content planning, editorial","^3:","Gentlemint","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/10/78360605974f9b7c50610d8b38a156bb.jpg","^3<","/en-us/business/trends-and-insights/authors/glen_stansberry"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/product-development-tools-stansberry-display.jpg","^3>","196","^3?","article","^3@","/en-us/business/trends-and-insights/articles/18-tools-and-resources-for-product-development/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/product-development","^35","Product Development"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","product-innovation-6-things-to-do-once-you-reach-the-finish-line","^R","Product Innovation: 6 Things to Do Once You Reach the Finish Line","^31",null,"^32",null,"^33","When it comes to product innovation, the work is never truly over—especially if you want to stay ahead of the competition.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/innovation/","^35","Innovation"]],"^36",["^ ","^37","geoff_williams","^38","gwilliams1@cinci.rr.com","^39","Journalist","^U","Geoff Williams","bio","I've been writing professionally for almost 25 years (geez, time flies). In that time, I've written for a variety of publications, including \"U.S. News & World Report\" (which I write for weekly), The Washington Post, Reuters.com, Forbes.com, CNNMoney.com, Al Jazeera America, HuffPost Small Business, \"Entertainment Weekly\" and \"Ladies' Home Journal,\" \"LIFE,\" \"Entrepreneur Magazine,\" PetMD.com and many more publications.\n\nPrimarily, I specialize in personal finance and business articles, but I've covered a multitude of topics. For instance, I was a contributing editor at \"BabyTalk\" for three years, writing a humor column on fatherhood. And I was a newspaper features reporter at \"The Cincinnati Post\" for a few years.\n\nMy books include corporate histories on an osteopathic hospital in Dayton, a local car dealership and a manufacturing company in rural Ohio as well as mainstream books, notably \"C.C. Pyle's Amazing Foot Race\" (Rodale, 2007), \"Living Well with Bad Credit\" (HCI Books, 2010) and \"Washed Away: How the Great Flood of 1913, America's Most Widespread Natural Disaster, Terrorized a Nation and Changed It Forever\" (Pegasus Books, 2013).\n\nSpecialties: Personal finance, real estate, entrepreneurship (in particular, I have written a lot about startup businesses, franchising, business continuity issues, social entrepreneurism); parenting; history; consumer articles; popular culture","^3:","freelance writer","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/09/0_xuxlrhlzf8mzidmdxxynrwhmb3iq_mmdqywsrwr5zg0xyomseg7dvikwwwwihw73lzgrq2cdhnuj.jpg","^3<","/en-us/business/trends-and-insights/authors/geoff_williams"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/product-innovation-next-steps-williams-display-1.jpg","^3>","242","^3?","article","^3@","/en-us/business/trends-and-insights/articles/product-innovation-6-things-to-do-once-you-reach-the-finish-line/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/growth-opportunities/innovation","^35","Innovation"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","5-tips-to-help-smooth-out-your-product-development-process","^R","5 Tips to Help Smooth Out Your Product Development Process","^31",null,"^32",null,"^33","If you've never done product development, the prospect can seem pretty intimidating. But it doesn't have to be—especially when you have some insight from people who have already been there and done that.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"]],"^36",["^ ","^37","alexandra_levit","^38","arl@alexandralevit.com","^39","Business and Workplace Author, Speaker, and Consultant","^U","Alexandra Levit","bio","Alexandra Levit’s goal is to help people succeed in meaningful jobs, and to build relationships between organizations and top talent. A former nationally syndicated columnist for the Wall Street Journal and a current writer for the New York Times, Alexandra has authored several books, including the bestselling They Don\\'t Teach Corporate in College, How\\'d You Score That Gig?, Success for Hire, MillennialTweet, New Job, New You, and Blind Spots.Since serving as a member of Business Roundtable\\'s Springboard Project, which advised the Obama administration on current workplace issues, Alexandra produced the critically acclaimed JobSTART 101, a free online course that better prepares college students and graduates for the challenges of the workplace, and a U.S. Department of Labor course that helps military veterans transition to the civilian workforce.Alexandra consults, writes, and explores leadership development, career and workplace trends on behalf of Microsoft, American Express, Intuit, and DeVry University. She has spoken at hundreds of organizations around the world including the American Management Association, the Federal Reserve Bank, Campbell Soup, McDonalds, and Whirlpool.Alexandra is also a frequent national media spokesperson and is regularly featured in outlets including the New York Times, USA Today, National Public Radio, CNN, ABC News, CNBC, Forbes, the Associated Press, and Glamour. She was recently named Money Magazine\\'s Online Career Expert of the Year and the author of one of Forbes\\' best websites for women.A member of the Northwestern University Council of 100 and the Young Entrepreneur Council, Alexandra just received the prestigious Emerging Leader Award from her alma mater. The award honors a Northwestern graduate under 35 who had made a significant impact in her field and in society. She resides in Chicago, IL with her husband Stewart and their two young children.","^3:","AlexandraLevit.com","^3;","https://media.licdn.com/mpr/mpr/shrinknp_400_400/AAMAAQDGAAwAAQAAAAAAAA5UAAAAJGIwNjgyNDljLTcxODMtNGM0YS05NmQ1LThhMGNlY2UxYTBiZA.jpg","^3<","/en-us/business/trends-and-insights/authors/alexandra_levit"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/product-development-strategy-levit-display.jpg","^3>","145","^3?","article","^3@","/en-us/business/trends-and-insights/articles/5-tips-to-help-smooth-out-your-product-development-process/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/product-development","^35","Product Development"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","3-product-development-strategies-for-non-techies","^R","3 Product Development Strategies for Non-Techies","^31",null,"^32",null,"^33","Coming up with a tech-based product can be difficult when you don't have a background in coding. But these product development tips can help equip non-techies with the confidence they need to bring a technological solution to market.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/recruiting/","^35","Recruiting"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"]],"^36",["^ ","^37","charisse_conananjohnson","^38","charisse@charissesays.com","^39","Creator","^U","Charisse Conanan Johnson","bio","","^3:","Charisse Says","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/04/2c4a53cabb04ff36c3669ca6a99b2acf.jpg","^3<","/en-us/business/trends-and-insights/authors/charisse_conananjohnson"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/product-development-non-techies-johnson-display.jpg","^3>","190","^3?","article","^3@","/en-us/business/trends-and-insights/articles/3-product-development-strategies-for-non-techies/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/product-development","^35","Product Development"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","7-things-to-consider-before-starting-product-development","^R","7 Things to Consider Before Starting Product Development","^31",null,"^32",null,"^33","Got a grand idea you can't wait for your team to work on? Before you dive in, take note of common product development mistakes that can hobble your idea before it gets to market.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"]],"^36",["^ ","^37","barry_moltz","^38","barry@Moltz.com","^39","Small Business Expert","^U","Barry Moltz","bio","

Barry Moltz helps get small businesses unstuck. He is an entrepreneur, author of 6 books, keynote speaker and radio talk show host in Chicago.

","^3:","Shafran Moltz Group","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/ach-images/2019/AuthorHeadshots/barrymoltznew","^3<","/en-us/business/trends-and-insights/authors/barry_moltz"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/product-development-mistakes-moltz-display.jpg","^3>","162","^3?","article","^3@","/en-us/business/trends-and-insights/articles/7-things-to-consider-before-starting-product-development/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/product-development","^35","Product Development"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","getting-it-right-from-the-start-building-marketing-into-product-development","^R","Getting It Right From the Start: Building Marketing Into Product Development","^31",null,"^32",null,"^33","Your product development and marketing teams can benefit from partnering together to bring your newest product to the masses.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"]],"^36",["^ ","^37","mike_michalowicz","^38","mikem@obsidianlaunch.com","^39","Author","^U","Mike Michalowicz","bio","I am the Founder of Profit First Professionals, a membership organizations of Accountants, Bookkeepers & Business Experts who are eradicating entrepreneurial poverty.","^3:","Profit First","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2014/08/mike_michalowicz_shrunken.jpg","^3<","/en-us/business/trends-and-insights/authors/mike_michalowicz"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/product-development-brainstorm-michalowicz-display.jpg","^3>","198","^3?","article","^3@","/en-us/business/trends-and-insights/articles/getting-it-right-from-the-start-building-marketing-into-product-development/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/product-development","^35","Product Development"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","5-fresh-places-to-look-for-product-innovation-inspiration","^R","5 Fresh Places to Look for Product Innovation Inspiration","^31",null,"^32",null,"^33","Product innovation doesn't fall from the sky, but inspiration for your next offering can be found in some unlikely places.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/brainstorming/","^35","Brainstorming"],["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/innovation/","^35","Innovation"]],"^36",["^ ","^37","sarah_robinson","^38","sarah@fierce-loyalty.com","^39","CEO and Chief Strategist","^U","Sarah Robinson","bio","Sarah Robinson is a keynote speaker, author, and strategy consultant.According to a recent University of Michigan study, consumers actively engaged in a brand community spend 19% more than consumers who aren\\'t. Want some of that 19%? According to Gallup research, lost productivity due to employee disengagement costs more than $450 billion in the U.S. annually. Want to reduce your losses?There are three ways Sarah can help:1. Sarah Robinson - Keynote Speaker. Sarah delivers presentations to international audiences as large as 5000. Popular keynote topics include: Fierce Loyalty: Unlocking the DNA of Wildly Successful Brand Communities, Building a Fiercely Loyal Event Community that Increases Attendance and Revenue, How a Community Reduces Client Attrition, Fierce Loyalty: The Key to Talent Retention.Find out more here: http://www.fierce-loyalty.com/speaking/2. Fierce Loyalty, Inc - An Engagement, Loyalty & Community Building ConsultancySarah and her team advise businesses and organizations on creating fiercely loyal internal and external communities that increase profits, reduce attrition and foster remarkable brands. We provide audits and assessments as well as community building strategic plans, blueprints, and metrics. We train key employees and/or use our expertise to execute strategic recommendations. She is a regular guest expert at MSNBC and is ranked by both Forbes and Dun & Bradstreet as a top Twitter expert on entrepreneurship and small business. Sarah has been a featured business expert at Microsoft, CUES, PCMA, Higher Logic, Inc.com, Entrepreneur.com, AOL.com, and Social Media Marketing World.Learn more at http://www.Fierce-Loyalty.com/Hire-Me3. Fierce Loyalty - Amazon Bestselling Business BookSarah is the author of the Amazon bestselling business book Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities. Free excerpt and additional material can be found at http://www.FierceLoyaltyBook.com","^3:","CEO, Fierce Loyalty","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/03/sarah-robinson-headshot.jpg","^3<","/en-us/business/trends-and-insights/authors/sarah_robinson"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/grocery-shopping-robinson-display.jpg","^3>","151","^3?","article","^3@","/en-us/business/trends-and-insights/articles/5-fresh-places-to-look-for-product-innovation-inspiration/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/growth-opportunities/innovation","^35","Innovation"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","design-thinking-a-model-of-product-innovation","^R","Design Thinking: A Model of Product Innovation","^31",null,"^32",null,"^33","More business owners are using lean and agile methods in order to be more thoughtful and responsive in their product innovation and development efforts.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/brainstorming/","^35","Brainstorming"],["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"]],"^36",["^ ","^37","alexandra_levit","^38","arl@alexandralevit.com","^39","Business and Workplace Author, Speaker, and Consultant","^U","Alexandra Levit","bio","Alexandra Levit’s goal is to help people succeed in meaningful jobs, and to build relationships between organizations and top talent. A former nationally syndicated columnist for the Wall Street Journal and a current writer for the New York Times, Alexandra has authored several books, including the bestselling They Don\\'t Teach Corporate in College, How\\'d You Score That Gig?, Success for Hire, MillennialTweet, New Job, New You, and Blind Spots.Since serving as a member of Business Roundtable\\'s Springboard Project, which advised the Obama administration on current workplace issues, Alexandra produced the critically acclaimed JobSTART 101, a free online course that better prepares college students and graduates for the challenges of the workplace, and a U.S. Department of Labor course that helps military veterans transition to the civilian workforce.Alexandra consults, writes, and explores leadership development, career and workplace trends on behalf of Microsoft, American Express, Intuit, and DeVry University. She has spoken at hundreds of organizations around the world including the American Management Association, the Federal Reserve Bank, Campbell Soup, McDonalds, and Whirlpool.Alexandra is also a frequent national media spokesperson and is regularly featured in outlets including the New York Times, USA Today, National Public Radio, CNN, ABC News, CNBC, Forbes, the Associated Press, and Glamour. She was recently named Money Magazine\\'s Online Career Expert of the Year and the author of one of Forbes\\' best websites for women.A member of the Northwestern University Council of 100 and the Young Entrepreneur Council, Alexandra just received the prestigious Emerging Leader Award from her alma mater. The award honors a Northwestern graduate under 35 who had made a significant impact in her field and in society. She resides in Chicago, IL with her husband Stewart and their two young children.","^3:","AlexandraLevit.com","^3;","https://media.licdn.com/mpr/mpr/shrinknp_400_400/AAMAAQDGAAwAAQAAAAAAAA5UAAAAJGIwNjgyNDljLTcxODMtNGM0YS05NmQ1LThhMGNlY2UxYTBiZA.jpg","^3<","/en-us/business/trends-and-insights/authors/alexandra_levit"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/design-thinking-levit-display.jpg","^3>","206","^3?","article","^3@","/en-us/business/trends-and-insights/articles/design-thinking-a-model-of-product-innovation/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/product-development","^35","Product Development"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","what-does-it-take-to-manage-the-risks-of-product-innovation","^R","What Does It Take to Manage the Risks of Product Innovation?","^31",null,"^32",null,"^33","

Product innovation is one of the keys to a successful business, but how can a company sidestep the many risks that come with it? By starting small, according to these experts.

","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/growth-opportunities/","^35","Growth Opportunities"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"],["^ ","key","/en-us/business/trends-and-insights/topics/innovation/","^35","Innovation"]],"^36",["^ ","^37","mark_henricks","^38","mark@markhenricks.com","^39","Freelance Writer","^U","Mark Henricks","bio","","^3:","Self-employed","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2017/01/0__vb2qotmymwd6xvodw33kpimurue6v9olo32_o5mjjod_lcbdw7caobmyehv8qew5272wuejq0ww5asrwwtrmowzl0wh5apwwwtf5iy4soyk7fecl4xtlxtdael42axsho9hgmwv6pl.jpg","^3<","/en-us/business/trends-and-insights/authors/mark_henricks"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/product-innovation-risk-henricks-display.jpg","^3>","187","^3?","article","^3@","/en-us/business/trends-and-insights/articles/what-does-it-take-to-manage-the-risks-of-product-innovation/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/growth-opportunities/innovation","^35","Innovation"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","creating-business-development-strategies-on-your-own-terms","^R","Creating Business Development Strategies On Your Own Terms","^31",null,"^32",null,"^33","Homing in on what makes your business unique is part of effective business development that can help you grow your company.","^34",[["^ ","key","/en-us/business/trends-and-insights/topics/product-development/","^35","Product Development"],["^ ","key","/en-us/business/trends-and-insights/topics/business-plan/","^35","Business Plan"],["^ ","key","/en-us/business/trends-and-insights/topics/strategy/","^35","Strategy"],["^ ","key","/en-us/business/trends-and-insights/topics/planning-for-growth/","^35","Planning for Growth"]],"^36",["^ ","^37","mike_michalowicz","^38","mikem@obsidianlaunch.com","^39","Author","^U","Mike Michalowicz","bio","I am the Founder of Profit First Professionals, a membership organizations of Accountants, Bookkeepers & Business Experts who are eradicating entrepreneurial poverty.","^3:","Profit First","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2014/08/mike_michalowicz_shrunken.jpg","^3<","/en-us/business/trends-and-insights/authors/mike_michalowicz"],"^3=","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2018/08/business-development-michalowicz-display.jpg","^3>","188","^3?","article","^3@","/en-us/business/trends-and-insights/articles/creating-business-development-strategies-on-your-own-terms/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/planning-for-growth/strategy/business-plan","^35","Business Plan"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","4-things-to-consider-for-your-agile-business-strategy","^R","4 Things to Consider for Your Agile Business Strategy","^31",null,"^32",null,"^33","Do you feel as if your company is too slow to react to problems and to solve potential crises? 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Julie Bawden-Davis is a widely published journalist and blogger. She specializes in business, personal finance, home & garden, inspirational profiles, memoirs, and health and fitness. She is the author of 12 books and more than 3,000 articles. Julie speaks on a regular basis about gardening and writing and does book signings.

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","^37","anne_miller_3","^38","annem76@yahoo.com","^39","Editor","^U","Anne Miller","bio","","^3:","Anne Miller","^3;","https://icm.aexp-static.com/content/dam/contenthub/us/en/images/us/small-business/openforum/wp-content/uploads/2016/02/019b753.jpg","^3<","/en-us/business/trends-and-insights/authors/anne_miller_3"],"^3=","https://icm.aexp-static.comFeatured Member: Saloni Doshi, COO, CMO and Chief Sustainability Officer of EcoEnclose","^3>","262","^3?","article","^3@","/en-us/business/trends-and-insights/articles/featured-member-saloni-doshi-coo-cmo-chief-sustainability-officer-ecoenclose/","^3A",null,"^3B",["^ ","key","contenthub:openforum-topic/getting-customers/customer-relations/customer-engagement","^35","Customer Engagement"],"^12",false,"^3C",null,"^3D",null,"^3E",""],["^ ","^30","featured-member-denise-woodard-founder-and-ceo-of-partake-foods","^R","Featured Member: Denise Woodard, Founder and CEO of Partake Foods","^31",null,"^32",null,"^33","When her young daughter was 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Barry Moltz helps get small businesses unstuck. He is an entrepreneur, author of 6 books, keynote speaker and radio talk show host in Chicago.

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Barry Moltz helps get small businesses unstuck. He is an entrepreneur, author of 6 books, keynote speaker and radio talk show host in Chicago.

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Your company's name is your reputation. If you find out someone is using your business's name, these steps can help you decide what to do next.

Amber Anderson is the co-founder of Tote + Pears, the agency that designs products, services and experiences for women and their families.

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Product innovation is one of the keys to a successful business, but how can a company sidestep the many risks that come with it? By starting small, according to these experts.

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