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SO/ Paris
SO/ takes traveling in style to a whole new level. SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury. Drawing from the vibrant world of fashion, each SO/ location brings its own unique style.

Europe

4  Properties
FINE HOTELS + RESORTS
The Entrance Hall with lighting
SO/
SO Berlin Das Stue
Berlin, Germany
Cosmopolitan park sanctuary.
FINE HOTELS + RESORTS
X Bonnie Restaurant Terrace
SO/
SO/ Paris
Paris, France
Central Parisian stunner.
THE HOTEL COLLECTION
SO / Sotogrande Spa & Golf Resort hotel Entrance
SO/
SO/ Sotogrande Spa & Golf Resort hotel
Sotogrande, Spain
Stylish Andalusian sanctuary.
THE HOTEL COLLECTION
SO Comfy
SO/
SO/ Vienna
Vienna, Austria
Complimentary third night.1
Book by 03/31/2026 for travel by 12/12/2026.
Avant-garde urban minimalism.
Supplier Info Goes Here

Asia Pacific

3  Properties
THE HOTEL COLLECTION
Aerial View of SO /AUCKLAND
SO/
SO/ Auckland
Auckland, New Zealand
Trendy artistic stay.
THE HOTEL COLLECTION
Infinity Pool
SO/
SO/ Bangkok
Bangkok, Thailand
Sleek high-fashion décor.
THE HOTEL COLLECTION
SO/ Hua Hin private beach
SO/
SO/ Hua Hin
Petchaburi, Thailand
Imaginative beach getaway.
Supplier Info Goes Here