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Swimming Pool
The Standard, Hua Hin
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Lively beachfront retreat.
The Standard, Hua Hin brings a playful edge to a storied seaside town. With midcentury aesthetics, an inviting social vibe, and modern design, this beachfront hideaway balances spirited energy with barefoot relaxation, framed by tropical greenery and the Gulf of Thailand.
Insider Tip

Indulge in Praça’s Afternoon Tea, a Thai-inspired twist with colorful bites, tropical drinks, and breezy garden views—the perfect mid-afternoon pause in true Hua Hin style.

Where You’re Staying

Accommodations span guest rooms, suites, and villas tucked amid gardens or beside the beach. Suites offer spacious layouts with separate living areas, while villas add privacy with lush outdoor space, open-air bathtubs, and private plunge pools. All rooms offer king-size beds and bold, colorful décor.

Where to Dine

Praça, set in a restored heritage mansion, serves Thai izakaya–style small plates in a breezy, lantern-lit garden. Lido offers all-day Italian dining with poolside flair, and Lido Bar keeps the energy high with playful cocktails and snacks near the beach.

Where to Relax

Balance body and mind at The Standard Spa with Thai-inspired rituals, herbal compress massages, and calming garden views. The fitness center features modern equipment and outdoor yoga sessions, while the palm-lined pool is ideal for soaking up the laid-back vibe.

What to Do

Access the nearby public beach for local experiences, or explore the neighborhood’s night markets and temples. Join an art class or unwind at “Pool It” every Saturday at Lido Bar. After dark, head to The Juice Café for DJ sets from Thursday to Saturday, with vinyl nights featured on select weekends.

Features
Beachfront
Golf Course
Pet-Friendly
Romantic
Fitness Center
Pool
Wellness
Parking
Electric Vehicle Charging
Afternoon Tea
National Park
Solar Panels
Vegan Meals
Vegetarian Meals
Wheelchair Accessible

Location of The Standard, Hua Hin

59 Naresdamri Road, Hua Hin Sub-District. Prachuap Khiri Khan, 77110 Thailand

Hua Hin Airport.

THE HOTEL COLLECTION
At The Standard, Hua Hin, Card Members staying 2+ nights receive:*
For stays at The Standard, Hua Hin beginning on 1/1/27, Card Members staying 2+ nights receive:*
  • Room upgrade upon arrival, when available
  • $100 property credit to spend on qualifying dining, spa, and resort activities.
  • 12pm check-in, when available
  • Late check-out, when available
Additional benefit:
  • Complimentary breakfast for two people each day of stay
  • Complimentary breakfast for two people each day of stay

Certain room categories are not eligible for upgrade.
Eligible charges vary by property.

Book Now
As a Platinum Card Member, get even more when you book through AmexTravel.com:
Get 5X Membership Rewards® points on prepaid hotel bookings.*
OR
Use Membership Rewards® Pay with Points for all or part of your prepaid stay.
The Standard, Hua Hin is a member of Standard International
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