Make the Most of Thailand from Beaches to Bangkok and Beyond
See what all the Thailand buzz is about. We’ve mapped out recommendations for where to stay and what to do in trending Koh Samui – plus some other intriguing destinations, from the elephant sanctuaries of Chiang Rai to the vineyards of Khao Yai.
June 16, 2025
Thailand regularly lures millions to its beaches, unique attractions (cultural, natural, and spiritual), and indulgent retreats. Now Koh Samui is having a moment as a 2025 Trending Destination and the backdrop for a recent satirical hit filmed at the Four Seasons Resort Koh Samui.
This year could propel Koh Samui to the ranks of one of the most sought-after beach destinations, and there’s plenty more to explore while in Thailand, beginning with the capital city Bangkok. It’s one of Asia’s most dynamic urban sprawls, full of bustling markets, innovative restaurants, and gilded temples.
Thailand also impresses with its luxury hotel scene, and Platinum Card® Members who book Fine Hotels + Resorts® properties through American Express Travel® enjoy an exclusive suite of benefits including daily breakfast for two, guaranteed 4pm check-out, and a $100 credit1 to use towards eligible charges, such as food and beverage, spa, or other on-property charges.*
Whichever side of Thailand calls to you, remember that you can freely explore with no foreign transaction fees2 on purchases made abroad with your Platinum Card.
Jump to Koh Samui | Chiang Rai | Chiang Mai | Bangkok | Khao Yai | Hua Hin | Phuket
1Eligible charges vary by property.
2American Express will not charge any foreign transaction fee on the purchases you make outside of the United States with your Card. However, there may be circumstances where ATMs or merchants charge a fee on foreign transactions.
Best Time to Visit
The best time to visit Thailand is generally between November and March when the weather is cool and dry. But Chiang Mai has a smoky season (when farmers burn brush) from roughly January to April, typically peaking in March, that’s wise to avoid. It’s very hot between April and June; the rainy green season occurs between June and October.
Getting There
Fly Cathay Pacific to Koh Samui and enjoy savings on premium seats with the International Airline Program.* It offers Platinum Card® Members that book through Amex TravelTM access to lower fares with participating airlines on international first, business, and premium economy seats. Savings are available to Platinum Card Members and up to seven of their companions when traveling on the same itinerary. Plus, Platinum Card Members earn 5X Membership Rewards® points* on up to $500,000 of airfare purchases per calendar year when you book through American Express Travel.
Koh Samui in the Spotlight
The island of Koh Samui in the Gulf of Thailand has an alluring mix of natural beauty and rich cultural and spiritual experiences. Visitors love the fuss-free cadence of languorous mornings spent soaking in the warm waters of Chaweng Beach before tucking into a tasty lunch of seafood omelet or a spicy mango salad at some of the island's seafront eateries, such as FishHouse (kimptonkitalaysamui.com).
Marvel at area beaches on a traditional junk boat with Red Baron Charter and hire a 4x4 to visit the Buddha statues atop Khao Pom Mountain. You can also take a scenic daytrip to explore dozens of islands with towering limestone rock formations that make up Mu Ko Ang Thong National Marine Park (explore available tours at GetYourGuide.com). Sample street food favorites at a night market in Fisherman’s Village and close the day out with a lively beach party back at Chaweng Beach.
For those interested in deepening their spiritual journey, the Samui International Meditation Center is a must-visit. It offers daily complimentary meditation led by head monk Phra Punnadhammo as well as more immersive retreats. Time your visit to April for the opportunity to participate in the annual Songkran Water Festival, which marks the start of the Buddhist new year and is celebrated with cleansing rituals, including public water fights.
Four Seasons Resort Koh Samui
On Samui’s northwest tip, Four Seasons Resort Koh Samui, a Fine Hotels + Resorts® property, is set among 856 coconut trees, with views of the Gulf of Thailand, the resort feels quite intimate with only 71 suites (with infinity pools and terraces) and residences. It also stands out for amenities like an on-site Muay Thai boxing ring, a rum vault with a collection of 150-plus varieties, and a secluded beach. With guaranteed 4pm check-out, Platinum Card Members have more time to bask in a treatment at the Secret Garden Spa; try the lava shell massage where warm lava-infused shells from the Pacific Ocean will be gently rubbed on your travel-worn muscles.
Thailand Beyond Koh Samui
Temples and Elephants in Chiang Rai
The gateway to northern Thailand’s lush, hilly jungle, Chiang Rai is a cultural crossroads, also known for its proximity to the Golden Triangle, the border that connects to Laos and Myanmar. While there’s ample rural charm (the city is surrounded by fields of rice as far as the eye can see), a striking number of contemporary projects are redefining Chiang Rai’s appeal, including venues for natural wine and jazz music, exceptional coffee, pottery, and art galleries. You may also want to scope out The White Temple, or Wat Rong Khun, which was delicately brought to life by a Thai artist and is one of the most visited landmarks.
Four Seasons Tented Camp Golden Triangle
Four Seasons Tented Camp Golden Triangle is located in a bamboo jungle outside the city where the Ruak and Mekong Rivers meet. It’s a wildly luxurious place to commune with nature; the pool is surrounded by coconut palms, and spa treatments are done in the open air. A major highlight is the chance to take a walking tour with mahouts (keepers) and the elephants in their care, many of which were rescued in partnership with the Golden Triangle Asian Elephant Foundation. Restaurant Nong Yao honors this location with a menu celebrating the culinary traditions in all three Golden Triangle countries; Platinum Card Members can apply their $100 credit toward eligible charges made there.
The Modern Village of Chiang Mai
Thailand’s Rose of the North, Chiang Mai offers a delightfully varied travel experience. Yes, you’ll find quintessentially Thai temples and energetic night markets, which are great for tucking into Khao soi, the area’s signature coconut curry noodle soup. The city is also full of hip bars and workshops helmed by local creatives, plus third-wave coffee shops, modern shopping center One Nimman, and The House by Ginger (thehousebygingercm.com), a restaurant in a former colonial mansion.
Of course, if you choose to venture outside the city, the verdant hillside that surrounds Chiang Mai is just as inspiring, whether you’re going for a brisk hike or to visit an elephant sanctuary. Explore available activities at GetYourGuide.com.
Four Seasons Resort Chiang Mai
Surrounded by the lush rice fields of the Mae Rim Valley, Four Seasons Resort Chiang Mai has a magical sense of place. The two-level infinity pool overlooks the rice paddies, and one of the property’s most popular activities is learning how to plant and harvest rice (yoga and Thai cooking classes are also available on site). From teak-floored pavilions to the multi-room residences outfitted with private pools, accommodations are spacious sanctuaries in a place defined by tranquility. You’ll receive a complimentary room upgrade3 upon arrival (when available), one of the Fine Hotels + Resorts benefits Platinum Card Members may receive when booking through Amex Travel.
3Certain room categories are not eligible for upgrade.
Big, Beautiful Bangkok
One of the world’s most popular cities, Bangkok appeals to every indulgence: eating is a thrill, from street food to fine dining; shopping is truly exciting, whether you’re browsing at Chatuchak Weekend Market or contemporary malls like Emsphere (which are also handy for cooling off from the heat); and the nightlife is its own reason to visit.
Start your day at the Jim Thompson House (jimthompsonhouse.org) to learn about the Thai silk industry before picking up beautifully patterned scarves, dresses, and shirts to take home—or to wear for the remainder of your vacation. Then spend the afternoon discovering recently revived Charoenkrung, the city's creative district. It's full of quirky boutiques, homegrown cafes, and thrilling galleries. For dinnertime, book an award-winning restaurant like Rongros or Sorn (sornfinesouthern.com).
After-dark diversions also include food tuk tuk tours (available at GetYourGuide.com), Muay Thai shows at Lumpinee or Rajadamnern stadiums, and cocktails with live jazz at the legendary Bamboo Bar within the Mandarin Oriental, Bangkok. Seek out Bangkok’s quieter moments in the spas of top hotels or while navigating the under-the-radar network of canals on a traditional long-tail boat (also available at GetYourGuide.com).
Four Seasons Hotel Bangkok at Chao Phraya River
With its serene waterfront perch, Four Seasons Hotel Bangkok at Chao Phraya River feels a lot like an urban resort. So, while the location is primed for exploration, the hotel’s vast inventory of amenities will do its best to keep you on-site instead. And with BKK Social Club serving some of the best cocktails in town and the Urban Wellness Centre delivering everything from floating yoga to traditional Thai body and skin treatments, who can blame you for wanting to stay in? With the Fine Hotels + Resorts guaranteed 4pm check-out and $100 credit towards eligible charges. Platinum Card Members who book through Amex Travel can get more out of their stay.
Capella Bangkok
Right nearby, the immaculate, tranquil Capella Bangkok is another sumptuous retreat along the Chao Phraya River, where rooms are spacious and bathed with natural light. The wellness center offers a schedule of complimentary fitness classes as well as a sleek spa. And the dining options are top-notch, whether you’re getting to know the vastness of Thai cuisine at Phra Nakhon, savoring an award-winning meal at Côte by Mauro Colagreco, or tucking into complimentary daily breakfast for two, one of the Fine Hotels + Resorts benefits for Platinum Card Members.
Thai Wine and Wildlife in Khao Yai
A rising destination in Thailand’s tourism scene, Khao Yai’s popularity is particularly strong with Bangkok residents, who can reach the national park in just over two hours by car. The reward is hiking forested mountains, seeking out serene waterfalls, and praying to spot one of the hundreds of wild elephants that call Khao Yai National Park home. It’s also buzzing with a nascent local winemaking scene that’s already gotten the stamp of approval from many of Bangkok’s leading restaurants.
InterContinental Khao Yai Resort
Maximalist designer Bill Bensley is responsible for the whimsical train-themed design at InterContinental Khao Yai Resort, which is built around several lakes. Commit to the fantasy and spring for one of the suites, which are retrofitted vintage railway carriages. Platinum Card members who book this Fine Hotels + Resorts® property can put their $150 credit, instead of the typical $100 credit, towards a treatment at the two-room spa, which is stuffed into a refurbished train car.
Hua Hin’s Family-Friendly Beach Culture
A three-hour drive south from Bangkok, Hua Hin is renowned as Thailand’s original beach resort and is the ideal partner to a big-city trip if you don’t want to fly to one of the islands. The last few years, however, have seen this party hotspot turn a more cosmopolitan page as chic hotels, lively beach clubs, mindful wellness retreats, and elegant restaurants have launched at a clip. But Hua Hin beach remains the most in-demand attraction—you can’t miss the non-stop action along the four-mile stretch of sugary sand.
SO/ Hua Hin
Just a short drive away from downtown on Cha-Am beach, SO/Hua Hin represents the Hua Hin of today: luxurious rooms and villas are colorful and modern; there are tons of amenities for the whole family; and art plays a major role in the hotel experience. It's part of The Hotel Collection*, so perks for Card Members staying two nights or more include a room upgrade upon arrival, based on availability3, and a $100 credit to use towards eligible charges1.
1Eligible charges vary by property.
3Certain room categories are not eligible for upgrade
The Secluded Side of Phuket
Before Koh Samui, Phuket, the country’s largest island, was considered Thailand’s glitziest beach destination. Dense rainforests and pristine beaches on the Andaman Sea characterize its natural beauty—still the primary draw for Phuket, although there’s also the restaurant scene (most of which honor southern Thailand’s spicy culinary style), the colorful architecture in the Old Town, and the nightlife.
Amanpuri
Amanpuri, the original Aman hotel, drips with classic Southeast Asian luxury. Contemporary pavilions are built on a hillside of coconut palms and come with private terraces and outdoor lounging salas. Villas feature Thai art and antiques, private pools, and two live-in staff. Along with yoga and meditation sessions, there’s an immense spa where you can explore everything from crystal healing sessions to facials with Aman’s own skincare line.
Six Senses Yao Noi
A 40-minute speedboat from Phuket zips you away to this zen-like retreat. Treat yourself to one of the beachfront pool villas, which indeed give you direct access to the surf and sand. True to the brand’s ethos, Six Senses Yao Noi encourages wellness and local connections and exploration. You might join a guided kayaking outing to the mangroves, cycle through rice fields and nature trails, or take a Muay Thai boxing class. Back at the resort, head to The Hilltop for dinner with captivating views of Phang Nga Bay.
Get more out of your getaway with American Express
Fly Cathay Pacific to Koh Samui and enjoy savings on premium seats with the International Airline Program.* It offers Platinum Card® Members that book through Amex TravelTM access to lower fares with participating airlines on international first, business, and premium economy seats. Savings are available to Platinum Card Members and up to seven of their companions when traveling on the same itinerary. Plus, Platinum Card Members earn 5X Membership Rewards® points* on up to $500,000 of airfare purchases per calendar year when you book through American Express Travel.
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Make your trip unforgettable through unique tours and activities booked at gyg.me/amex. Terms apply.
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Refuel in comfort thanks to the American Express Global Lounge Collection®. It enables Platinum Card Members to enjoy complimentary access to more than 1,400 airport lounges in over 500 airports around the world. Terms apply.
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Global Dining Access by Resy* gives eligible Card Members special access to sought-after restaurants across the globe when you add your eligible Card to your Resy profile. Access to exclusive reservations, premium dining experiences, Priority Notify, and more, all from the Resy app.
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