Thailand Travel Guide

Beaches, Bangkok, and Beyond

See what all the Thailand buzz is about. There are so many ways to experience the country, including kicking back on the sands of Koh Samui, immersing yourself in the sensory overload of Bangkok, and visiting elephant sanctuaries in Chiang Rai.

|

A cabana with a steep thatched roof perches between a blue-tiled pool and a palm-covered hillside leading down to the sea.

Thailand regularly lures millions to its beaches, unique attractions (cultural, natural, and spiritual), and indulgent retreats. In 2025, the destination saw a boost as the backdrop to popular television shows and movies.

Even without its star turn, it’s easy to see why this Southeast Asian powerhouse sparks wanderlust. Koh Samui ranks among the world’s most sumptuous beach destinations while Bangkok is a dynamic urban hub, full of innovative restaurants, markets, and gilded temples.

You can also go off-the-beaten path to explore national parks, wineries, and a family-friendly coastal getaway. Whichever side of Thailand calls to you, impressive luxury hotels are waiting with a warm welcome—and to welcome you, with a complimentary suite of benefits for Platinum Card® Members booking through American Express Travel®.

Also, remember that you can freely explore with no foreign transaction fees1 on purchases made abroad with your Platinum Card.

Jump to Koh Samui | Chiang Rai | Chiang Mai | Bangkok | Khao Yai | Hua Hin | Phuket

Calendar

Best Time to Visit

Thailand is generally cool and dry between November and March. But Chiang Mai has a smoky season (when farmers burn brush) from roughly January to April, typically peaking in March, that’s wise to avoid. It’s very hot between April and June; the rainy green season occurs between June and October.

Airplane

Getting There

Platinum Card® Members can fly Cathay Pacific to Koh Samui and enjoy savings on select premium tickets on designated international flights with Platinum Member Airfares™* when booked through American Express Travel®. Platinum Card and Centurion Members receive reduced fares compared to fares available for other American Express® Card Members through Amex Travel™. Plus, Platinum Card® Members earn 5X Membership Rewards® points* on up to $500,000 per calendar year on flights booked through American Express Travel® or flights purchased directly from airlines.

Koh Samui in the Spotlight

View from a lush hillside of a narrow spit of sand forking to two small, forested islands off of Ko Tao.
An elaborately carved dark gray stone temple, covered in Buddha faces and lotus motifs, rises out of lush greenery.

Visitors to the island of Koh Samui love the fuss-free cadence of languorous mornings spent soaking in the warm waters of Chaweng Beach before tucking into a seafood omelet or a spicy mango salad at seafront eateries, such as FishHouse (kimptonkitalaysamui.com).

Marvel at area beaches on a traditional junk boat with Red Baron Charter and hire a 4x4 to visit the Buddha statues atop Khao Pom Mountain. You can also explore dozens of islands with towering limestone rock formations that make up Mu Ko Ang Thong National Marine Park (explore available tours at GetYourGuide.com). Sample street food favorites at a night market in Fisherman’s Village and close the day out with a party back at Chaweng Beach.

For those interested in deepening their spiritual journey, the Samui International Meditation Center is a must-visit. It hosts daily complimentary meditation led by head monk Phra Punnadhammo as well as more immersive retreats. Each April, the Songkran Water Festival marks the start of the Buddhist new year and is celebrated with cleansing rituals, including public water fights.

Fine Hotels + Resorts

Four Seasons Resort Koh Samui

On Samui’s northwest tip, Four Seasons Resort Koh Samui, is set among 856 coconut trees, with views of the Gulf of Thailand. The resort feels intimate with only 71 suites (with infinity pools and terraces) and residences. It also stands out for the on-site Muay Thai boxing ring, a rum vault with a collection of 150-plus varieties, and Koh Samui’s only private beach. At the Secret Garden Spa, try a massage, where warm lava-infused shells from the Pacific Ocean are gently rubbed on your travel-worn muscles.

Temples and Elephants in Chiang Rai

An adult Indian elephant reaches its trunk into vegetation against the out-of-focus backdrop of a forested hill and white building.
Wat Rong Khun is a white Buddhist temple with incredibly detailed carvings, surrounded by a glassy pool reflecting a sunset.

The gateway to northern Thailand’s lush, hilly jungle, Chiang Rai is a cultural crossroads, also known for its proximity to the Golden Triangle, the border that connects to Laos and Myanmar. While there’s ample rural charm, a striking number of contemporary projects are redefining Chiang Rai’s appeal, including venues for natural wine and jazz music, exceptional coffee, pottery, and art galleries. You may also want to scope out The White Temple, or Wat Rong Khun, which was delicately brought to life by a Thai artist.

Fine Hotels + Resorts

​​Anantara Golden Triangle Elephant Camp and Resort​​​​

Thanks to its perch on top of a lush ridge, Anantara Golden Triangle Elephant Camp and Resort offers views from every corner. From the balconies of the rooms and suites, which are done up in local teaks and silks, you can take in the three countries that make up this corner of Southeast Asia. Flavorful Thai cuisine, a relaxing infinity pool, and a dreamy spa are on the list of amenities; the most impressive may be the Jungle Bubbles, where you can spend the night surrounded by elephants.

The Modern Village of Chiang Mai

Near the summit of Doi Inthanon, two multi-tiered chedi are surrounded by bright grass, winding pathways, and carefully manicured flowerbeds.
On a misty morning, two thatch-roofed huts cling to a hillside covered in long rows of low-lying crops that follow the contours of the land.

Thailand’s Rose of the North, Chiang Mai offers a delightfully varied travel experience. Yes, you’ll find quintessentially Thai temples and energetic night markets, which are great for tucking into Khao soi, the area’s signature coconut curry noodle soup. The city is also full of hip bars and workshops helmed by local creatives, plus third-wave coffee shops, modern shopping center One Nimman, and The House by Ginger (thehousebygingercm.com), a restaurant in a former colonial mansion.

If you choose to venture outside the city, the verdant hillside that surrounds Chiang Mai is just as inspiring, whether you’re going for a brisk hike or to visit an elephant sanctuary.

Fine Hotels + Resorts

​​​​Raya Heritage Chiang Mai​​​

Tucked along the rushing waters of the Ping River, Raya Heritage Chiang Mai is all about minimalism and tranquility. The inventory of spacious rooms and suites range from units with ample outdoor space to intimate hideaways with private pools. Its restaurant Khu Khao excels at regional flavors; while the tea terrace is ideal for an afternoon break. Don’t forget to stop into Him Gong, Curated Craft—the hotel’s shop stocked with handcrafted pieces, from woven baskets to delicate ceramics.

Big Beautiful Bangkok

Aerial view of the Phra Pathommachedi, a gigantic bell-like golden stupa, lit up in the evening in central Nakhon Pathom near Bangkok.
Street-level view of the Grand Palace, the historic royal and parliamentary headquarters in Bangkok, with gilt, ornate panloms on the gables.

The capital city of Bangkok appeals to every indulgence: eating is a thrill, from street food to fine dining; shopping is truly exciting, whether you’re browsing at Chatuchak Weekend Market or contemporary malls like Emsphere (which are also handy for cooling off from the heat); and the nightlife is its own reason to visit.

Start your day at the Jim Thompson House (jimthompsonhouse.org) to learn about the Thai silk industry before picking up beautifully patterned scarves, dresses, and shirts. Then discover recently revived Charoenkrung, the city's creative district. It's full of quirky boutiques, homegrown cafes, and thrilling galleries. For dinnertime, book an award-winning restaurant like Potong (restaurantpotong.com) or Sorn (sornfinesouthern.com).

After-dark diversions also include food tuk tuk tours (available at GetYourGuide.com), Muay Thai shows at Lumpinee or Rajadamnern stadiums, and cocktails with live jazz at the legendary Bamboo Bar within the Mandarin Oriental, Bangkok. Seek out Bangkok’s quieter moments while navigating the under-the-radar network of canals on a traditional long-tail boat (available at GetYourGuide.com).

The Hotel Collection

​​​​KROMO Bangkok, Curio Collection by Hilton​​​

A lively hotel in the heart of the capital, KROMO Bangkok is a design-forward treat for the senses. Every floor of the 28-story tower and every one of its 306 rooms were thoughtfully brought to life through style, art, and decor. Think abstract mural set against the rooftop pool, sculptural installations festooned to the ceilings of Colette (the hotel’s French bistro) and the lobby, and textured in-room interiors that offer a sense of discovery.

Fine Hotels + Resorts

Capella Bangkok

The immaculate, tranquil Capella Bangkok is another retreat along the Chao Phraya River, where rooms are spacious and bathed with natural light. The wellness center offers a schedule of complimentary fitness classes as well as a sleek spa. Get to know the variety of Thai cuisine at Phra Nakhon and savor an award-winning meal at Côte by Mauro Colagreco.

Fine Hotels + Resorts

​Mandarin Oriental, Bangkok

The iconic Mandarin Oriental, Bangkok has been the place to stay for 150 years. Everything is opulent, from the larger-than-life floral arrangements in the lobby to suites cloaked in marble and silk. The wellness sanctuary is vast as are the dining options, ranging from French and Cantonese to afternoon tea at The Author’s Lounge and the jazzy cocktail hour at Bamboo Bar.

Thai Wine and Wildlife in Khao Yai

A rising destination in Thailand’s tourism scene, Khao Yai’s national park is just over two hours by car from Bangkok. The reward is hiking forested mountains, seeking out serene waterfalls, and praying to spot one of the hundreds of wild elephants that call Khao Yai National Park home. It’s also buzzing with a nascent winemaking scene that’s already gotten the stamp of approval from many of Bangkok’s leading restaurants.

Fine Hotels + Resorts

InterContinental Khao Yai Resort

Maximalist designer Bill Bensley is responsible for the whimsical train-themed design at InterContinental Khao Yai Resort, which is built around several lakes. Commit to the fantasy and spring for one of the suites, which are retrofitted vintage railway carriages. Platinum Card Members who book this Fine Hotels + Resorts®* property can get $150 credit, instead of the typical $100 credit, to use toward a treatment at the two-room spa, which is stuffed into a refurbished train car.

Hua Hin’s Family-Friendly Beach Culture

A three-hour drive south from Bangkok, Hua Hin is renowned as Thailand’s original beach resort and is the ideal partner to a big-city trip if you don’t want to fly to one of the islands. The last few years have seen this party hotspot turn a more cosmopolitan page as chic hotels, lively beach clubs, mindful wellness retreats, and elegant restaurants have launched at a clip. But Hua Hin beach remains the most in-demand attraction—you can’t miss the non-stop action along the four-mile stretch of sugary sand.

The Hotel Collection

SO/ Hua Hin

Just a short drive away from downtown on Cha-Am beach, SO/Hua Hin represents the Hua Hin of today. Luxurious rooms and villas are colorful and modern—art plays a major role in the hotel experience—and there are amenities for the whole family. Take your pick among an 18-hole mini-golf course surrounded by a dedicated bike path, plus tennis courts, a waterpark, yoga classes on the beach, and kids’ club activities.

The Secluded Side of Phuket

Before Koh Samui, Phuket, the country’s largest island, was considered Thailand’s glitziest beach destination. Dense rainforests and pristine beaches on the Andaman Sea characterize its natural beauty—still the primary draw for Phuket, although there’s also the restaurant scene (most of which honor southern Thailand’s spicy culinary style), the colorful architecture in the Old Town, and the nightlife.

Fine Hotels + Resorts

Amanpuri

Amanpuri drips with classic Southeast Asian luxury. Contemporary pavilions are built on a hillside of coconut palms and come with private terraces and outdoor lounging salas. Villas feature Thai art and antiques, private pools, and two live-in staff. Along with yoga and meditation sessions, there’s an immense spa where you can explore everything from crystal healing sessions to facials with Aman’s own skincare line.

Fine Hotels + Resorts

​​​Rosewood Phuket​​

The bright freestanding bungalows on the hills of Rosewood Phuket deliver fantastic privacy, which is crucial for the plunge pools and outdoor showers. As a whole, the resort experience here feels very breezy—there’s plenty of space to stretch out, whether it’s on a sun lounger by the free-form pool or along the sandy stretch of beach.

Our Contributor

Chadner Navarro

Manila-born now New Jersey-based Chadner Navarro is a travel and lifestyle journalist. As a devoted hotel enthusiast, he counts gyms, full-length mirrors, and coat hooks among his most favored on-property amenities.

Explore all Fine Hotels + Resorts and The Hotel Collection properties in Thailand

As a Platinum Card® Member, enjoy a complimentary suite of benefits when you book through American Express Travel®.

Fine Hotels + Resorts*

 

  12pm check-in, when available

  Room upgrade upon arrival, when available1

  Daily breakfast for two

  $100 credit to use toward eligible charges2

  Guaranteed 4pm check-out

The Hotel Collection 3,*

 

  12pm check-in, when available

  Room upgrade upon arrival, when available1

  $100 credit to use toward eligible charges2

  4pm late check-out, when available

Thailand Tips from American Express Travel Consultants

We tapped our travel agents for advice on what to know before visiting Thailand.

 

What to Pack

Given the climate, pack light cotton and linen clothes, reef-safe sunscreen, a hat, insect repellent, and a reusable water bottle to stay hydrated. –Morgan

 

Cultural Mindfulness

Dress modestly when visiting temples (cover shoulders and knees), remove shoes before entering, and avoid touching Buddha statues. –Vickie

The Wai Greeting is a traditional and respectful Thai greeting involving a slight bow with palms pressed together. –Vickie

Never disrespect the Thai royal family; it’s a serious offense. –Vickie

 

Money Matters

Carry Thai Baht with you (whether you get in advance or at an ATM on arrival). –Morgan

Tipping is not mandatory but appreciated; round up the bill or leave small change. –Vickie

 

Getting Around

Download the Grab app, which is the local version of Uber. Not only is it easy to use, but Thai people are so welcoming that you shouldn’t feel stressed about getting from point A to point B. –Morgan

 

Family Fun

Families will appreciate that Koh Samui has resorts with kids’ activities and Chiang Mai has fun cultural experiences like saa paper making, tie dye, and cooking classes. Plus, Hua Hin is an appealing choice for its beaches and water parks within driving distance from Bangkok. –Vickie

Don't Live Life Without It