Shop Small,
because it matters
Shop Small is a program founded by American Express that encourages consumers to support small businesses year-round. Now in its 14th year, Shop Small continues to celebrate the vital role small businesses play in local communities across Australia.
The Beginning
Amex Shop Small launched in Australia in 2013 to drive support for small businesses.
The Impact
Amex has driven $9.8B in spending at participating small businesses through its Shop Small campaign in Australia between 2013 and 20251.
Today
Amex Shop Small has grown to be a year-round movement that supports small businesses across Australia.
Shop Small Grants program
Amex has partnered with Mainstreet Australia to support small businesses through the Amex Shop Small Grants program, providing up to AUD $2 million through up to 100 grants nationwide.
The applications are now closed.
Terms, eligibility criteria and conditions apply. Click here for the program information and for more details.
Shop Small near you
From unique handmade gifts to tasty homemade treats, explore the Amex Shop Small Map to find your new local favourite.
Discover more Shop Small Businesses here.
Shop Small this August
For every eligible Amex Card transaction that was made at an eligible Shop Small business between 1 - 7 August 2026, Amex will be contributing an additional $1 to the Amex Shop Small Grants program, up to $1 million, providing up to 50 additional grants of $20,000 each.
That means up to $2 million of Shop Small grants to help small businesses grow, innovate and support their local communities.
Shop Small, because it matters.
Shop Small near you
From unique handmade gifts to tasty homemade treats, explore the Amex Shop Small Map to find your new local favourite.
Discover more Shop Small Businesses here.
Shop Small backing small businesses
Explore tools & resources to support your small Business and how Shop Small can provide year-round support to help your small Business to grow.
Shop Small backing small businesses
Explore tools & resources to support your small Business and how Shop Small can provide year-round support to help your small Business to grow.
Boost your exposure with Amex
Express your interest to be considered for future Amex marketing opportunities. You could be selected for campaigns, partnerships, or featured in advertising and case studies. Put yourself forward for a chance to showcase your Business and increase exposure2.
Boost your exposure with Amex
Express your interest to be considered for future American Express marketing opportunities. You could be selected for campaigns, partnerships, or featured in advertising and case studies. Put your business forward for a chance to showcase your business and increase exposure.1
Boost your exposure with Amex
Express your interest to be considered for future Amex marketing opportunities. You could be selected for campaigns, partnerships, or featured in advertising and case studies. Put yourself forward for a chance to showcase your Business and increase exposure2.
Stay up to date
Be the first to hear about Offers, updates and opportunities available to Amex Merchant Members by opting into our marketing emails.
Celebrating local businesses
Hear what our Merchant Members have to say about Shop Small and how American Express has supported their business.
Hear what our Merchant Members have to say about Shop Small and how American Express has supported their business.
The Shop Small prize has given us an opportunity to boost our business and make it grow.
Joe Spagnolo, Oatlands Village Fresh Produce
The main support we get from Amex is visibility.
Jay, Constant Reader Bookshop
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Amex has a long history of backing small businesses - shining a spotlight on the vital role they play in local communities and advocating on their behalf. Through year-round promotion and support, anchored by our flagship Shop Small campaign and other major initiatives such as American Express delicious. Month Out and Sporting Small, Amex helps businesses reach new customers.
Discover and back the local businesses
you saw in action during the game
Frequently Asked Questions
Shop Small is a program founded by Amex that supports small businesses year-round by encouraging Card Members to shop locally. Through ongoing programs, Shop Small celebrates local businesses that are the heart of our neighbourhoods - bringing flavour, creativity and connection to local communities.
Amex has partnered with Mainstreet Australia to support small businesses through the Amex Shop Small Grants program, offering up to AUD $2 million through up to 100 grants nationwide.
Eligible small business owners had the opportunity to apply for a chance to receive a $20,000 grant to help grow their businesses, drive innovation and support their local communities.
To find more information on the program, refer to the program guidelines and FAQs via Mainstreet Australia.
The program launched with an initial $1 million contribution, providing up to fifty (50) grants of $20,000 each to eligible small business owners across Australia.
In addition, for every eligible transaction made with an eligible Amex Card at a participating Shop Small business from 1–7 August 2026, Amex contributed an additional $1 to the Amex Shop Small Grants program, up to $1 million, to provide a total of up to 100 grants of $20,000 each to help small businesses grow, innovate and support their local communities.
All grant applicants will be notified in October – November 2026, and winners announced in November 2026.
For every eligible transaction made with an eligible Amex Card at a participating Shop Small business from 1 - 7 August 2026, Amex contributed additional $1 to the Amex to the Amex Shop Small Grants program, up to $1 million, to provide a total of up to 100 grants of $20,000 each to help small businesses grow, innovate and support their local communities.
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1. Based on Amex internal data. Includes spend by all Amex Card Members at businesses included in the Shop Small campaign for all years 2013 to 2025 inclusive.
2. American Express may contact you at its sole discretion. Participation in any campaigns or events is at American Express’ absolute discretion. Providing your contact details does not guarantee participation or that we will contact you.
You confirm that you have authority to provide the business contact details above and that we may contact you or the business about participation in future campaigns or events.
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